Home > News - 2009
NEWS
Chado Advertising & Design has recently finished development on a new website for
Trophy Fly Fishing.
Based in the Cabo Pulmo marine park in Baja Mexico, Trophy Fly Fishing is the premier
destination for big game sport fishing chasing the elusive Rooster Fish. Knowledgeable,
experienced guides demonstrate proven techniques while helping guests track, chase, and
catch the sought-after rooster fish. The services are offered out of El Pulmo Eco Palapa,
an eco-lodge that offers comfortable accommodations off the grid and right on the beach,
where guests can savor the tranquility and solitude living far away from civilization while
enjoying the camaraderie of fellow fly fishers.
The new website includes
information about the guided fly fishing adventures, the luxurious accommodations, the
rooster fish, and the unique location. The site also features a photo gallery, video playback,
social media integration, pay pal functionality, and a custom content management system.
Be sure to check out the new Trophy Fly
Fishing website and for more information about Trophy Fly Fishing or
Chado Advertising & Design
services please contact us.
Chado Advertising & Design is pleased to announce that we will be working
on a new identity development campaign for Corner 90, an upscale restaurant
in the trendy Kwun Tong district of Hong Kong that serves healthy, fusion and
contemporary style food. Corner 90's unique menu will include a collection of
ethnic and fusion food as diverse as Hong Kong itself with European, Indian,
Western, and Asian offerings. Deliverables for this campaign include a new logo
and tagline, along with stationary, letterhead, envelopes, three sets of menus,
placemats, sales flyers, and two multipurpose advertisements. This identity
development campaign will capture the inviting atmosphere, unique culinary
offerings, and unforgettable dining experience Corner 90 has to offer. Continue to
follow the Chado blog for further updates!
Chado Advertising & Design has begun work on a new website for Trophy Fly
Fishing Adventures, a unique saltwater fly fishing guided trip in pursuit of the
elusive Roosterfish. These highly sought after trophy fish can easily sense
predators and are particular about the fly and presentation making them very
difficult to catch without the help of an experienced guide. Recently, with the
release of the fly fishing documentary Running Down The Man, shot on location,
there has been increased interest in this big game fish with anglers traveling
from all corners of the world for their chance to hook the legendary species.
The fly fishing adventure is located in Cabo Pulma Mexico on the Baja Peninsula
with lodging available through Cabo Pulmo Eco Palapa. Cabo Pulmo Eco
Palapa offers comfortable accommodations right on the beach and "off the grid"
where guests can enjoy tranquility and solitude living far away from civilization.
The new website will feature information about the guided adventure,
accommodations, the unique location, the Rooster Fish, and video clips from
Running Down The Man. Other features include search engine optimization, a
custom content management system, updateable photo galleries, and PayPal
functionality. There will also be social media integration to the GetReeled
community and YouTube. Please follow the Chado blog
for further updates.
Chado Advertising & Design is pleased to announce they will be designing a new interactive
website for professional fly fisherman Jad Donaldson. Jad is a professional international fly
fisherman who offers a variety of services including guided fly fishing adventures and lessons.
He is also a professional fly fishing guide and specialist for
Kaufmann's Streamborn.
He currently leads guided adventures on Northwest Rivers including the Deschutes, McKenzie,
John Day, Grand Ronde, Willamette, Columbia, Sandy, Clackamas, and North Coast Streams. Jad has
also honed his fly fishing skills leading guided fishing adventures all over the world including
fly fishing for the elusive Rooster Fish of the coast of Baja, Mexico. His newest endeavor is leading
guided adventures fly-fishing for Tuna off the Oregon coast with his brand new 40ft fishing boat.
Jad is currently the only guide in the Pacific Northwest with the know-how and capabilities to
offer this service chasing Tuna on the fly. His new website will launch this new service while
allowing visitors to learn about Jad and his other services offered, make reservations, and
easily communicate with Jad.
The interactive website with mobile capabilities will feature flash animations showcasing exciting
photographs from Jad's many excursions and fishing tours. The site will also feature embedded
video. To better connect with customers, Jad's new site will integrate different social media
platforms like Facebook, Twitter, LinkedIn and YouTube. Jad will also have the ability to post
articles, messages, and updates on his blog. Jad's new unique service; fly fishing for tuna in his
new top of the line, fully loaded tuna fishing boat, will be a main focus of the new site. His new
boat is very impressive, with three levels and seating for eight anglers. To advertise this new
service and boat, the website will feature a virtual boat tour providing 360 degree views of
the new boat, its facilities, and many amenities. Visitors will also be able to reserve a spot
on one of Jad's upcoming guided adventures or lessons via Google Calendar and Google Checkout.
These Google services will allow Jad to easily manage clients and scheduling from virtually
anywhere from his phone. The site will also serve as a functional tool with resources like embedded
widgets that stream information like tide and river levels directly from the NOAA to keep visitors
informed of conditions from their phone or computer. Another feature on Jad's new website will
be a content management system that will allow him to easily upload new pictures and video and
change copy and other content.
Please follow the Chado blog and
Twitter feed for more updates about
Jad's new site and other updates from Chado Advertising & Design.
Chado Advertising and Design recently produced a large full color catalog for Cyclone Bicycle
Supply, a local Portland bicycle parts and accessory distributor. Cyclone offers a wide variety
of products and brands and distributes their products internationally. For 2010 they wanted to
update the look and feel of their catalog to make it both aesthetically pleasing and easy to find
products. Chado developed a unique color-coded organization system enabling readers to quickly
skim through multiple categories and find the specific product they are looking for. Chado
worked very closely with Cyclone throughout the entire process to ensure all of the product
and pricing information is current and correct and the catalog appropriately reflects the company
and the reputable brands they carry. Paying meticulous attention to detail Chado's production
team labored over each and every page to ensure quality. Now after months of intricate production
work the catalog is back from the printers and ready to be distributed internationally.
Click here to view the Cyclone Bicycle Supply 2010 Catalog case study
Chado Advertising & Design is proud to announce we will be volunteering our services to revamp
the website for OAME, Oregon Association of Minority Entrepreneurs. OAME was established in 1987
to stimulate community and economic development in Oregon. OAME provides assistance, services,
and resources to minority entrepreneurs helping to build successful businesses. Their mission
is directed toward eliminating discrimination and racism. This organization does a lot to support
new businesses and foster growth so members can realize their fullest potential and their local
businesses can flourish.
Chado will develop and execute a comprehensive web marketing plan that will increase OAME's online
presences resulting in increased traffic, awareness, and networking capabilities of OAME. This new
site and digital marketing campaign will also help appeal to a younger generation of entrepreneurs
who could greatly benefit from OAME's resources and services. This overhaul on their current website
will include a new modern design layout, improved navigation, and integrated new media and social
networking capabilities. The new site will continue to uphold OAME's brand and values but with a
more streamlined layout and aesthetically pleasing design. Along with the retooling of the main
website, Chado is also developing a social networking system for OAME members called OAME Tube.
This will be a fully functioning social networking platform where members can make their own pages
and connect with each other by sharing images, video, blog posts, and discussions. This can improve
communication and networking among members of the organization to help build a stronger community of
members while reinforcing the great support system that OAME has built. Chado is very excited to do
pro bono work and give back to this amazing organization.
Chado Advertising & Design is pleased to announce that for the second year
in a row we will be developing an advertisement for the Epic Group
celebrate the Bangladesh Independence Day Celebration. Although they are
now headquartered in Hong Kong, The Epic Group was originally founded in
Dhaka, Bangladesh as a small buying agent in 1971. Since then, they have
made grown in leaps and bounds into a giant multinational garment
manufacturing company that produces over 36 million garments a year and
employs over 15,000 people worldwide. Bangladesh is also the home to the
Epic Group's state of the art manufacturing facilities where thousands of
employees manufacture the world's clothing. With its deep roots and
strong local presence in Bangladesh, the Independence Day celebration is
very important to the Epic Group.
Bangladesh Independence Day celebrates the start of the Bangladesh
Liberation War against West Pakistan on March 26th 1971. This conflict
originally started because, although the populations were equal,
political power was heavily concentrated in West Pakistan leaving East
Pakistan open to economic exploitation. The bloody, nine-month struggle
resulted in the secession of East Pakistan and the formation of the
independent nation of Bangladesh as we know it today.
To celebrate this national holiday, Chado will produce a high concept
full-page advertisement for the Independence Day celebration that will
run in major publications throughout Asia. Chado will also launch a
Twitter campaign posting daily tweets that feature interesting facts
about the Epic Group and the nation of Bangladesh and its people,
culture, and history. The tweets will all lead up to the Bangladesh
Independence Day Celebration and help build hype for the event as well
as inform followers about Bangladesh and its rich history and culture.
To view Chado's tweets visit Chado on Twitter.
Epic Group CEO, Ranijan Mahtani presented this important task to Chado
again after their successful ad last year and the fully integrated marketing
campaign that followed. Last year's ad helped define the Epic Group's new
brand identity, that follows the vision of a modern, intelligent, state of
the art company while celebrating the company's roots with the nation and
people of Bangladesh. This year the Epic Group and the people of Bangladesh
have a lot to celebrate; the Epic Group continues to modernize their
world-class production facilities in Bangladesh, leading the world in
sustainable manufacturing while providing thousands of jobs to the people
of Bangladesh.
Click here to view the Epic Group Independence Day Celebration case study
Copyright ©2009 Chado Advertising & Design Portland, OR (503)928-7931
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