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NEW YORK, NY - The aggressive young marketing firm that is Presher Design announced
Thursday that it will be producing a national campaign for urban clothing giant Phat
Farm during the Spring 2004 fashion season.
The new line of clothing, called Run Athletics, will be marketed in such publications
as Vibe, Slam and XXL, among others.
Working with billionaire brothers Russell and Joseph "Reverend Run" Simmons, Presher
developed the project's brand identity and is responsible for the full execution of
the ad, from art direction to insertion.
Chad Brown, Presher's Founder and Senior Art Director, feels this is the beginning of
a new and exciting chapter for the company.
"We are thrilled to be producing something of this scope for a well-respected company
like Phat Farm," Brown says. "The hope is that more major brands will learn firsthand
what a powerful force Presher can be. Currently we are producing packages for Nautica,
Fubu, and Nike, and look forward to creating winning campaigns for clients like these
in the future."
Founder / Art director
Chad Brown
To view the Run Athletics case study click here
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