Trophy Fly Fishing :
Website and Press Release Package
CASE STUDY: Based in the Cabo Pulmo marine park in Baja Mexico, Trophy Fly Fishing is the
premier destination for big game sport fishing chasing the elusive Rooster Fish.
Knowledgeable, experienced guides demonstrate proven techniques while helping
guests track, chase, and catch the legendary rooster fish. The services are offered
out of El Pulmo Eco Palapa, an eco-lodge that offers comfortable accommodations
off the grid and right on the beach, where guests can savor the tranquility and
solitude living far away from civilization while enjoying the camaraderie of fellow
fly fishers. Trophy Fly Fishing approached Chado Advertising & Design with creating
a unique, custom website to inform potential clients about the roosterfish, advertise
their services, and connect with customers. Chado worked closely with Trophy Fly
Fishing to create an eye-catching interactive website that captures the spirit of the
emerging sport of saltwater fly fishing as well as the unique location on the East
Cape of Baja. The website includes information about guided fly fishing services
and also features a photo gallery, video playback, pay pal functionality so guests can
make deposits and reservations, a custom content management system enabling
the client to update and add content to the site, and social media integration to
Facebook, Twitter, YouTube, Vimeo, and the GetReeled online fishing community.
These tools provide the user with a unique web experience and different ways to
connect with the brand. After the site launched Chado Advertising & Design helped
advertise the site by distributing a press release to potential customers, fly shops,
and major players in the industry.
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