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CASE STUDY

Trophy Fly Fishing : 

Website and Press Release Package




CASE STUDY: Based in the Cabo Pulmo marine park in Baja Mexico, Trophy Fly Fishing is the premier destination for big game sport fishing chasing the elusive Rooster Fish. Knowledgeable, experienced guides demonstrate proven techniques while helping guests track, chase, and catch the legendary rooster fish. The services are offered out of El Pulmo Eco Palapa, an eco-lodge that offers comfortable accommodations off the grid and right on the beach, where guests can savor the tranquility and solitude living far away from civilization while enjoying the camaraderie of fellow fly fishers. Trophy Fly Fishing approached Chado Advertising & Design with creating a unique, custom website to inform potential clients about the roosterfish, advertise their services, and connect with customers. Chado worked closely with Trophy Fly Fishing to create an eye-catching interactive website that captures the spirit of the emerging sport of saltwater fly fishing as well as the unique location on the East Cape of Baja. The website includes information about guided fly fishing services and also features a photo gallery, video playback, pay pal functionality so guests can make deposits and reservations, a custom content management system enabling the client to update and add content to the site, and social media integration to Facebook, Twitter, YouTube, Vimeo, and the GetReeled online fishing community. These tools provide the user with a unique web experience and different ways to connect with the brand. After the site launched Chado Advertising & Design helped advertise the site by distributing a press release to potential customers, fly shops, and major players in the industry.

Trophy Fly Fishing Website 2 Trophy Fly Fishing Website 2





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