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CASE STUDY

Cyclone Catalog
The Epic Group
The Epic Group -
Independence
Cascade Village
Costa Bella
Run Athlethics
Chillax
Nike

Run Athletics : Magazine Advertisments/Campagin

CASE STUDY: Run Athletics Clothing Line

TASK: Run Athletics is a prominent apparel brand co-owned by rap group Run-DMC, Def Jam records and clothing company Phat Fashions. The client wanted to convey an unconventional brand message of selflessness and humility inside the hip-hop/urban subculture where personality-driven ads are the rule.

SOLUTION: Chad Brown submitted 50 concepts to Run Athletics, and a bold, single-page ad was run in the Spring 2004 editions of Vibe, Slam, DNR, The AVE, Drill, and XXL magazines. Its clean composition stands in stark contrast to the other ads in these publications. The client was very satisfied with the results.

Creative Director/Designer: Chad Brown
Copywriter: Nathan Hartswicklt

Concept 1

Run Concept Ad

8x11 Magazine Advertisement

Run Concept Ad 2

8x11 Magazine Advertisement

FINAL 8x11 Magazine Advertisement

Run Final Ad

Concept 2

Magazine Spread 1

11x17 Magazine Advertisement

Magazine Spread 2

11x17 Magazine Advertisement

Magazine Spread 3

11x17 Magazine Advertisement