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CASE STUDY
CASE STUDY: Nike Internal Personnel Safety Posters
TASK: Nike wanted to take an interesting approach to an
otherwise uninteresting message. Chado was brought in to
develope large-scale posters to convey the workplace safety
issues to Nike personnel.
SOLUTION: Chado compared climbing a ladder and lifting a
box to rock climbing and weightlifting, and used exciting sports
imagery to leverage the stylistic approach of Nike advertising.
Nike was enthusiastic about the results.
Agency: Kennedy Communications
Art Director: Chad Brown
Poster Design
Poster Design
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