Home > Case Studies - The Epic Group - Bangladesh Independence
CASE STUDY
CASE STUDY: Chado Advertising & Design produced a high concept print ad for
the Epic Group celebrating 31 years of Bangladesh Independence. Chado produced multiple
concepts centered on the Epic Group's constant innovation and cutting-edge technologies
fused with imagery celebrating Bangladesh's rich culture and tradition. The final ad will
launch March 26th 2010 in major newspapers and magazines throughout Asia. The ad's main
focus is "Cutting-Edge Solutions, World-Class Manufacturing" with the Epic Group's superior
technology, constant innovation, and quality materials resulting in efficient, inexpensive,
superior garment manufacturing. The imagery in the ad resembles the Bangladesh flag. The Bangladesh
flag, which was adopted January 13th 1972, is green with a red circle in the center. The green
background represents the lush vegetation and greenery of Bangladesh with its vitality and
youthfulness. The red circle represents the rising sun and sacrifices the people of Bangladesh
made to achieve independence. The ad also has a green background and the red center circle
formed out of a two-sided coiled ribbon with one side displaying photographs from different
Epic Group manufacturing facilities. This represents how the Epic Group is directly intertwined
with the country of Bangladesh. The Epic Group was originally founded in Bangladesh in 1971
and maintains their flagship state of the art CIPL facility in Dhaka where they produce the
majority of their high-quality garments. This new ad will effectively increase awareness of
the Epic Group and their world-class manufacturing services to more potential clients while
giving back and celebrating the history, culture, and independence of Bangladesh.
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