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CASE STUDY

The Epic Group
Cascade Village
Costa Bella
Run Athlethics
Chillax
Nike

Costa Bella Living : Identity Development, Brochure Design, Website, Ads

CASE STUDY: Costa Bella luxury housing development, San Carlson, Mexico

TASK: Creat logo, brochure, branding, website, and video for this luxury housing development on the Sonora coast of the Sea of Cortez in Mexico. This development utilizes a "made in Mexico" policy of employing local architects, designers and construction personnel.

SOLUTION: Chado used rustic Mexican imagery and historic design principles to emphasize the dreamlink lifestyle appealing to prospective Costa Bella buyers. The copywriting utilized poetic language to support this theme. In keeping with the "made in Mexico" concept, Chado utilized award-winning Mexican type designer Gabriel Martinez Meave's Arcana font as well as lines inspired by Mayan codex art for the logo. For the teaser video, Chado supervised the score of the original music and kept costs down by using creative photo panning techniques rather than live video footage.

Costa Bella Ad 1

8x11 Magazine Advertisement

Costa Bella Ad 2

8x11 Magazine Advertisement

Costa Bella Logo

Logo Design

Costa Bella Brochure

Brochure Design

Website Design

Costa Bella Trade Show Booth

Tradeshow Design