Chado Advertising & Design has recently finished development on a new website for Trophy Fly Fishing. Based in the Cabo Pulmo marine park in Baja Mexico, Trophy Fly Fishing is the premier destination for big game sport fishing chasing the elusive Rooster Fish. Knowledgeable, experienced guides demonstrate proven techniques while helping guests track, chase, and catch the much sought after rooster fish. The services are offered out of El Pulmo Eco Palapa, an eco-lodge that offers comfortable accommodations off the grid and right on the beach, where guests can savor the tranquility and solitude living far away from civilization while enjoying the camaraderie of fellow fly fishers.
The new website includes information about the guided fly fishing adventures, the luxurious accommodations, the rooster fish, and the unique location. The site also features a photo gallery, video playback, social media integration, pay pal functionality, and a custom content management system.
Earlier this week Gillette posted a viral video on their YouTube channel featuring Roger Federer knocking a can off a crew member’s head during a photo shoot. Although obviously staged, the video is a good example of how brands can effectively advertise using viral video. Although the video is shot in high definition quality, certain production elements were left out or changed to give it a realistic “raw” feel making it seem more like authentic user generated content than a branded communication.
Instead of littering the video with animated titles and using background music, the video is meant to look as if it was shot on the fly, unplanned with no preparation. The video is filmed shaky, but only when it can be in between important shots, and, , although it seems forced, there is also background conversation. By trying very hard to make it seem unplanned viewers could just assume it was coincidental that the lighting for the shot was so good. Although its authenticity could be argued, the video excels solely because of its content; its an entertaining stunt. YouTube viewers would take the time to watch the clip because of the awesome trick shot no matter who it was performed by and what razor they prefer. But in only two days the video has over a million views and, although their razors are never mentioned, has still managed to increase Gillette’s brand exposure.
As brands continue to try to find new ways to connect with customers and shape their product to appeal to them, Pepsi decided to have their customers do all the work with their newest Mountain Dew social media campaign “Dewmocracy 2.0”. Brands like HP and Vitamin Water have already called upon their consumers for branding materials. After all, consumers should know themselves better than anyone. Last year Mt. Dew launched a similar campaign where they allowed consumers to vote for the next Mt. Dew flavor and name, but has taken this branding practice to a whole new level this year. They are now letting their consumers invent and name three new flavors, design the package, AND create commercials. They launched a new website 12seconds.tv where Dew enthusiasts can submit their own commercials and vote for their favorites. Brands have resorted to similar tactics putting brand choices in the hands of the customer but never to this extent. This campaign gives the consumer more control and interaction with their favorite brand. Going beyond simply consulting consumers for ideas they are making them an integral part of creating a new product and marketing it utilizing different social web applications like Twitter, Facebook, and YouTube. They expect that this will help foster a strong relationship between the brand and the customer because they are now able to have the feeling of owning and being part of the product like never before and brand loyalists are now empowered to be a part of the brand. Only time will tell how effective this new campaign will be but with the brands existing loyal fan base and cross platform social marketing strategy it looks very promising. It will be interesting to see how other brands follow suit utilizing social media to empower their customers to become part of the brand.
The newly redesigned website for Chado Advertising & Design has officially launched. This new site has been redesigned to have a new look similar to this blog, a flash slideshow showcasing recent work, and has additional content added. There are also links to all of Chado’s social media pages, more detailed case studies, team bios, and an added link to XCD, our cross cultural design social network. This new website is easier to navigate and has a new look more consistent with Chado Advertising & Design. Check it out at www.chado-design.com!
Chado Advertising & Design recently filmed this corporate short video to go along with the new website for the Epic Group. The Epic Group, based out of Hong Kong with facilities in Bangladesh, Vietnam, and China is one of the largest textile manufacturers in the world producing over 36 million garments a year. Filmed on location at their facilities in Hong Kong, Bangladesh, and Vietnam this video provides a brief overview of the company and their world class manufacturing facilities.
Although YouTube is still top dog for viewing online video Facebook continues to innovate and get results. By constantly adding new tools while increasing users they are living up to the hype. A recent cnet report based on Nielsen Video Census statistics has reported that facebook is now the third most popular place to view videos online behind YouTube and Hulu. With the popularity of viewing videos online grows along side social networking facebook has successfully merged the two innovative concepts and evolved into a one stop media portal.
In related news Chado has posted videos from past campaigns and they are available for viewing on Chado’s facebook fan page. To visit Chado’s fan page and view the newly uploaded videos click here.
