Chado-Design.com

To promote their newest product Trident Layers, Trident Gum has integrated fan twitter feedback into their print campaign. This unconventional strategy has successfully merged two very different mediums to effectively carry their message. The full-page color ads with the headline “The People Have Tweeted” displays multiple tweets from users that have used Twitter to share their enthusiasm for Trident’s newest product. Trident found the tweets while using Twitter Search to monitor what people were tweeting about the new product. Recently released it is unknown whether or not this new ad will influence readers more than regular print advertisements but it is an interesting tactic using testimonials from real customers using the popular social networking site.