IKEA Finds A New Venue For Their Showrooms
Sunday, March 28th, 2010
This month, Swedish furniture giant IKEA launched an interesting campaign in Paris. Using four high traffic metro stations as their venue, they displayed furniture collections on the subway platforms. The subway walls were also lined with prints showcasing interiors of IKEA’s showrooms transforming the stations into living rooms. This interesting, interactive campaign gave potential customers a chance to interact directly with the brand and try out products in a memorable atmosphere where commuters can comfortably wait for their train in style. Sure, this campaign is risky with the extremely high possibility of vandalism and damage done to the furniture and wouldn’t work in every subway station but this experiential marketing campaign will no doubt be talked and tweeted about long after it has ended.
