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	<title>Chado Blog &#187; subway</title>
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		<title>IKEA Finds A New Venue For Their Showrooms</title>
		<link>http://www.chado-design.com/blog/2010/03/28/ikea-finds-a-new-venue-for-their-showrooms/</link>
		<comments>http://www.chado-design.com/blog/2010/03/28/ikea-finds-a-new-venue-for-their-showrooms/#comments</comments>
		<pubDate>Sun, 28 Mar 2010 20:57:23 +0000</pubDate>
		<dc:creator>presher</dc:creator>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[experiential marketing]]></category>
		<category><![CDATA[furniture]]></category>
		<category><![CDATA[guerilla marketing]]></category>
		<category><![CDATA[ikea]]></category>
		<category><![CDATA[living room]]></category>
		<category><![CDATA[Metro]]></category>
		<category><![CDATA[paris]]></category>
		<category><![CDATA[Showroom]]></category>
		<category><![CDATA[stations]]></category>
		<category><![CDATA[subway]]></category>
		<category><![CDATA[Swedish]]></category>

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This month, Swedish furniture giant IKEA launched an interesting campaign in Paris. Using four high traffic metro stations as their venue, they displayed furniture collections on the subway platforms. The subway walls were also lined with prints showcasing interiors of IKEA’s showrooms transforming the stations into living rooms. This interesting, interactive campaign gave potential customers [...]]]></description>
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