Chado-Design.com

This month John Deere introduced a series of exceptional ads that have managed to add excitement and inspiration to the otherwise relatively boring agricultural equipment industry. The new brand campaign,What will you create?, features real John Deere customers who have created what they describe as “visionary lawn art”, turning what used to be a chore into a way to express yourself. The campaign is meant to inspire customers while breathing new life into an iconic brand. Along with the print ads, they also have revamped their website to showcase more examples of lawn art created using John Deere equipment. The site also has a form where visitors can submit examples of their own lawn art to be featured on the site. The ad above features Stan Herd who creates designs seen from airplanes on his Kansas property. Another ad features Pearl Fryar from South Carolina, who has logged over 1,000 hours on his John Deere. This new campaign is very effective because instead of focusing on the products its focus is on the people and their stories creating an emotional connection with the brand.