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	<title>Chado Blog &#187; redbox</title>
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	<description>Communcation Design. Advertising Design. Technolgy. Design Theory.Brand Awareness. Identity Development</description>
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		<title>When New Media Backfires: Blockbuster Video</title>
		<link>http://www.chado-design.com/blog/2009/12/18/when-new-media-backfires-blockbuster-video/</link>
		<comments>http://www.chado-design.com/blog/2009/12/18/when-new-media-backfires-blockbuster-video/#comments</comments>
		<pubDate>Fri, 18 Dec 2009 22:51:25 +0000</pubDate>
		<dc:creator>presher</dc:creator>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[app]]></category>
		<category><![CDATA[availability]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[blockbuster]]></category>
		<category><![CDATA[convenient]]></category>
		<category><![CDATA[dvd]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[netflix]]></category>
		<category><![CDATA[redbox]]></category>
		<category><![CDATA[rental]]></category>
		<category><![CDATA[smartphones]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[video]]></category>

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As smartphones continue to gain popularity and more companies release branded applications to add value and increase brand awareness it is important that they fully research and understand exactly how the app will affect their brand. Blockbuster, in an attempt to stay competitive as Netflix and Redbox devour their market share, decided a new strategy [...]]]></description>
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