<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Chado Blog &#187; profit</title>
	<atom:link href="http://www.chado-design.com/blog/tag/profit/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.chado-design.com/blog</link>
	<description>Communcation Design. Advertising Design. Technolgy. Design Theory.Brand Awareness. Identity Development</description>
	<lastBuildDate>Fri, 03 Feb 2012 00:11:47 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.6</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Dominoes Big Branding Gamble Appears To Be Working</title>
		<link>http://www.chado-design.com/blog/2010/03/03/dominoes-big-branding-gamble-appears-to-be-working/</link>
		<comments>http://www.chado-design.com/blog/2010/03/03/dominoes-big-branding-gamble-appears-to-be-working/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 23:32:08 +0000</pubDate>
		<dc:creator>presher</dc:creator>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[Dominoes]]></category>
		<category><![CDATA[improved]]></category>
		<category><![CDATA[new]]></category>
		<category><![CDATA[Pizza]]></category>
		<category><![CDATA[profit]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[quality ingredients]]></category>
		<category><![CDATA[recipe]]></category>
		<category><![CDATA[risky]]></category>

		<guid isPermaLink="false">http://www.chado-design.com/blog/?p=224</guid>
		<description><![CDATA[
Earlier this year Dominoes pizza launched a new campaign in an attempt to re-brand their pizza. With consumer behavior shifting towards natural foods and gourmet offerings Dominoes adapted by changing their recipe and using better quality ingredients to improve the taste. To announce this they chose a risky campaign where they would admit that their [...]]]></description>
		<wfw:commentRss>http://www.chado-design.com/blog/2010/03/03/dominoes-big-branding-gamble-appears-to-be-working/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

