Chado-Design.com

Chado Advertising & Design is pleased to announce they will be designing a new interactive website for professional fly fisherman Jad Donaldson. Jad is a professional international fly fisherman who offers a variety of services including guided fly fishing adventures and lessons. He is also a flyfishing guide and specialist for Kaufmann’s Streamborn. He currently leads guided adventures on Northwest Rivers including the Deschutes, McKenzie, John Day, Grand Ronde, Willamette, Columbia, Sandy, Clackamas, and North Coast Streams. Jad has also honed his flyfishing skills leading guided fishing adventures all over the world including flyfishing for the elusive Rooster Fish of the coast of Baja, Mexico. Coming summer 2010, his newest endeavor is captaining his new 40’ modern sport fishing boat; “The Oppor-tuna-ty”. He will be targeting Albacore tuna on the flyrod, out of Hammond, Oregon. His new website will launch this new service while allowing visitors to learn about Jad and his other services offered, make reservations, and easily communicate with Jad.

The interactive website with mobile capabilities will feature flash animations showcasing exciting photographs from Jad’s many excursions and fishing adventures. The site will also feature embedded video. To better connect with customers, Jad’s new site will integrate different social media platforms like Facebook, Twitter, LinkedIn and YouTube. Jad will also have the ability to post articles, messages, and updates on his blog. Jad’s new unique service; fly fishing for tuna in his new top of the line, fully loaded tuna fishing boat, will be a main focus of the new site. His new boat is very impressive, with three levels and seating for eight anglers. To advertise this new service and boat, the website will feature a virtual boat tour providing 360 degree views of the new boat, its facilities, and many amenities. Visitors will also be able to reserve a spot on one of Jad’s upcoming guided adventures or lessons via Google Calendar and Google Checkout. These Google services will allow Jad to easily manage clients and scheduling from virtually anywhere with his phone. The site will also serve as a functional tool with resources like embedded widgets that stream information like tide and river levels directly from the NOAA to keep visitors informed of conditions from their phone or computer. Another feature on Jad’s new website will be a content management system that will allow him to easily upload new pictures and video and change copy and other content.

Please follow the Chado blog and Twitter feed for more updates about Jad’s new site and other updates from Chado Advertising & Design.

It was just three years ago when Eric Schmidt, the CEO of Google took the stage with Steve Jobs to help unveil the revolutionary iPhone at the annual MacWorld Expo. The two technology giants worked together to enable Google services to the iPhone. Their relationship flourished during development and they appeared to have a bright future together even joking that they should merge and call the company AppleGoo. Schmidt was even invited to serve on Apple’s board.

Today, it is a much different story. These once very close companies are now bitter rivals battling for dominance over the mobile computing market. They have been fighting over the last six months over patents, applications, and lawsuits to try to gain an edge on this emerging market. Early this month, Apple sued HTC, a phone manufacturer that make mobile devices that run Google’s Android OS claiming they violate iPhone patents. Google is pushing for smartphones to have an open, nonproprietary platform where users can download anyone’s app to use on their device. Apple, on the other hand, wants the market to be tightly controlled and apps can only be downloaded through their own App store. Even further, Jobs claims that Google stole from them by releasing a similar product. Jobs was quoted saying “We did not enter the search business. They entered the phone business” believing that Google wants to kill the iPhone. Although Google claims that some Android prototypes predate the iPhone they continue to battle over features and functions like the multi-touch control. Then the already fierce battle heated up when Verizon started running ads declaring Android’s superiority over Apple with the ability to run multiple applications at once and took shots at AT&T’s poor network performance.

In July, when Google tried to include Google Voice on the iPhone and was immediately denied by Apple, Schmidt stepped down from the board and the acquisition battle ensued.  Apple made a bid to acquire AdMob, a mobile advertising company, but was scooped up by Google. Apple responded by quickly acquiring Quattro Wireless, AdMob’s top rival. The same day Google introduced the Nexus One with many similar features to the iPhone. Google is also developing a set top box that will rival Apple TV. There is now speculation that Apple’s next move against Google could be to make Microsoft’s Bing the preferred search engine on the iPad and iPhone. Even bigger, the newest rumor is Apple developing their own mobile advertising platform taking the battle to a whole new level.

The new service, rumored to be called iAd, is said to debut April 7^th. This move isn’t surprising with their acquisition of Quattro and discouraging App store developers from creating apps using location-based information for mobile advertising, most likely because they plan to do it themselves. Jobs has also been describing iAd as their next revolutionary service. It seems that Apple plans to take over mobile advertising much like they have digital music. Now, with Google’s recent patent and their acquisition of AdMob both sides have a strong foothold and the battle for the mobile advertising has begun.

Regardless of the outcome, this fight for market dominance will undoubtedly spawn some revolutionary technology, continue the debate of open source vs. tightly controlled technology, and determine the future of mobile technology and possibly advertising.

The LA times just announced that Google (who else) has won the patent for using location based data for advertising. The patent, numbered 7,668,832, was filed way back in 2004 and was just now awarded to Google by the U.S. Patent and Trademark Office. The patent will allow Google to build tools for advertisers that use location information to determine ad placement, track performance in certain areas, target customers based on their location, and ultimately improve the effectiveness of their campaigns. This could have far reaching effects on smartphone users with location aware phones making them susceptible to a constant barrage of ads as they go about their day. The technology could determine based on location if an ad should be sent and what content is appropriate making it ideal to reach your target market directly Google hasn’t announced exactly what they will do with the patent but it will definitely change the mobile user’s experience.

Twuition is a new web application integrated into twitter that automatically responds to tweets with information about products, local weather, directions, and other useful information. To use this service you simply tweet a specific “hashtag” like #twuitionweather Portland, OR. then in about three minutes you receive a response. Along with the informative tweet it also generates an advertisement.
Twuition was developed by Blast Applications; a New York based company that specializes in developing applications for Facebook, the iPhone, and Twitter. The application is intended to make twitter more convenient for mobile users, allowing them to stay on twitter instead of switching applications to find information. The technology is not necessarily groundbreaking; they have had similar applications for AOL instant messenger, but it is one of the first on Twitter that provides more information that just weather reports while effortlessly incorporating advertisements.

As more and more people adopt Smartphone technology it is being utilized as a successful medium for advertising. Sponsored mobile applications and web advertisements delivered through mobile devices have proven to be an effective way for brands to communicate their message to a targeted market by placing the ad literally in the hands of the consumer.

Last week, Greystripe mobile advertising network and Adgregate Markets advertising firm have introduced the newest platform to deliver advertisments through mobile devices; M-Commerce. As part of a full integrated marketing campaign, M-Commerce ads are rich media-enabled banner ads that allow the consumer to purchase the product directly through the ad effectively combining the point of discovery with the point of purchase. This new medium was introduced as part of the multichannel campaign for the DVD release of Quentin Tarantino’s film Inglorious Basterds. According to DM News, This new technology allows customers to use their phones to input credit card information and order the DVD through the e-commerce enabled banner ads. Adgregate Markets is confident this new platform will be a success as more people are expected to make purchases this holiday season via mobile phones but it is still unclear how many people will trust submitting their credit card information to a banner ad. Time will tell how effective this new medium will be but it is a good example of how brands are utilizing new mobile technology to reach the customer like never before. Although it may take a while to catch on with skeptical shoppers I believe calling the consumer to purchase the DVD on the spot through the ad will ultimately be successful. An estimated 53% of purchases made in the stores are impulse buys and this new technology allows for impulse buys virtually anywhere.