Chado-Design.com

Although everyone seems to have a differing opinion of Sunday’s LOST series finale, most people can agree that the Target spots that aired during the four and a half hours of finale content were very good. Continuing with their “Life Is A Moving Target” campaign that focuses on certain household products becoming necessities at times, these new commercials had environments and products tied to themes and locations in LOST. Spots included the show’s smoke monster setting off a smoke detector, a keyboard failing while a user attempts to type the now famous 4-8-15-16-23-42 number sequence, and a shot of a wild boar that they hunted the first season running through the woods signaling a need for BBQ sauce. Now that the iconic show has aired its last episode and given longtime viewers closure (hopefully) and a few answers (hardly), it is presumed that the ads will no longer run. The ads did a great job of cleverly incorporating the show’s themes to their current campaign to relate directly and resonate with the viewers, who should be very familiar with the themes after watching the show for six seasons. By tying their ads into the late cultural phenomenon they managed to stand out as the only memorable ads of the evening.