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Chado Advertising & Design produced a high concept print ad for the Epic Group celebrating 31 years of Bangladesh Independence. Chado produced multiple concepts centered on the Epic Group’s constant innovation and cutting-edge technologies fused with imagery celebrating Bangladesh’s rich culture and tradition. The final ad will launch March 26th 2010 in major newspapers and magazines throughout Asia. The ad’s main focus is “Cutting-Edge Solutions, World-Class Manufacturing” with the Epic Group’s superior technology, constant innovation, and quality materials resulting in efficient, inexpensive, superior garment manufacturing. The imagery in the ad resembles the Bangladesh flag. The Bangladesh flag, which was adopted January 13th 1972, is green with a red circle in the center. The green background represents the lush vegetation and greenery of Bangladesh with its vitality and youthfulness. The red circle represents the rising sun and sacrifices the people of Bangladesh made to achieve independence. The ad also has a green background and the red center circle formed out of a two-sided coiled ribbon with one side displaying photographs from different Epic Group manufacturing facilities. This represents how the Epic Group is directly intertwined with the country of Bangladesh. The Epic Group was originally founded in Bangladesh in 1971 and maintains their flagship state of the art CIPL facility in Dhaka where they produce the majority of their high-quality garments. This new ad will effectively increase awareness of the Epic Group and their world-class manufacturing services to more potential clients while giving back and celebrating the history, culture, and independence of Bangladesh.

Follow our blog and twitter stream for more updates as the launch date approaches.

Chado Advertising & Design is launching a Twitter campaign leading up to the release of our advertisement for the Epic Group celebrating the Bangladesh Independence Day. Chado will post tweets daily with interesting facts about the country of Bangladesh and the Epic Group, one of the world’s largest textile manufacturers.

Follow the new campaign here!

Chado Advertising & Design is pleased to announce that for the second year in a row we will be developing an advertisement for the Epic Group celebrate the Bangladesh Independence Day Celebration. Although they are now headquartered in Hong Kong, The Epic Group was originally founded in Dhaka, Bangladesh as a small buying agent in 1971. Since then, they have made grown in leaps and bounds into a giant multinational garment manufacturing company that produces over 36 million garments a year and employs over 15,000 people worldwide. Bangladesh is also the home to the Epic Group’s state of the art manufacturing facilities where thousands of employees manufacture the world’s clothing. With its deep roots and strong local presence in Bangladesh, the independence celebration is very important to the Epic Group.

Bangladesh Independence Day celebrates the start of the Bangladesh Liberation War against West Pakistan on March 26^th 1971. This conflict originally started because, although the populations were equal, political power was heavily concentrated in West Pakistan leaving East Pakistan open to economic exploitation. The bloody, nine-month struggle resulted in the secession of East Pakistan as the independent nation of Bangladesh we know today.

To celebrate this national holiday, the Epic Group has requested a high concept, full-page advertisement for the independence celebration that will run in major publications throughout Asia. Epic Group CEO, Ranijan Mahtani presented this important task to Chado again this year after their successful ad last year for the event and the fully integrated marketing campaign for The Epic Group that followed. Last year’s ad helped define the Epic Group’s new brand identity, that follows the vision of a modern, intelligent, state of the art company while celebrating the company’s roots with the nation and people of Bangladesh. This year the Epic Group and the people of Bangladesh have a lot to celebrate; the Epic Group continues to modernize their world-class production facilities in Bangladesh, leading the world in sustainable manufacturing techniques while providing thousands of jobs. In a nation that has given them so much the Epic Group is honored to give back and celebrate the people and nation of Bangladesh.

The Epic Corporate video we created with Northwestern Exposure is now available to view in stunning High Definition video. To view the HD video visit Northwestern Exposure’s Vimeo page here.