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	<title>Chado Blog &#187; ikea</title>
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		<title>IKEA Finds A New Venue For Their Showrooms</title>
		<link>http://www.chado-design.com/blog/2010/03/28/ikea-finds-a-new-venue-for-their-showrooms/</link>
		<comments>http://www.chado-design.com/blog/2010/03/28/ikea-finds-a-new-venue-for-their-showrooms/#comments</comments>
		<pubDate>Sun, 28 Mar 2010 20:57:23 +0000</pubDate>
		<dc:creator>presher</dc:creator>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[experiential marketing]]></category>
		<category><![CDATA[furniture]]></category>
		<category><![CDATA[guerilla marketing]]></category>
		<category><![CDATA[ikea]]></category>
		<category><![CDATA[living room]]></category>
		<category><![CDATA[Metro]]></category>
		<category><![CDATA[paris]]></category>
		<category><![CDATA[Showroom]]></category>
		<category><![CDATA[stations]]></category>
		<category><![CDATA[subway]]></category>
		<category><![CDATA[Swedish]]></category>

		<guid isPermaLink="false">http://www.chado-design.com/blog/?p=309</guid>
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This month, Swedish furniture giant IKEA launched an interesting campaign in Paris. Using four high traffic metro stations as their venue, they displayed furniture collections on the subway platforms. The subway walls were also lined with prints showcasing interiors of IKEA’s showrooms transforming the stations into living rooms. This interesting, interactive campaign gave potential customers [...]]]></description>
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		<title>IKEA&#8217;s Brilliant Facebook Campaign</title>
		<link>http://www.chado-design.com/blog/2009/12/22/ikeas-brilliant-facebook-campaign/</link>
		<comments>http://www.chado-design.com/blog/2009/12/22/ikeas-brilliant-facebook-campaign/#comments</comments>
		<pubDate>Tue, 22 Dec 2009 08:18:07 +0000</pubDate>
		<dc:creator>presher</dc:creator>
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		<category><![CDATA[furniture]]></category>
		<category><![CDATA[ikea]]></category>
		<category><![CDATA[Malmo]]></category>
		<category><![CDATA[showrooms]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[sweden]]></category>
		<category><![CDATA[word of mouth]]></category>

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Now that social media networks like Facebook have become a commonplace occurrence in our society and literally “everyone and their mother” has a profile, its no wonder that most major brands now utilize it to maintain an online presence and communicate their brand messages. Although there are hundreds of brands using Facebook, only a few [...]]]></description>
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