Chado-Design.com

Chado Advertising & Design is pleased to announce they will be designing a new interactive website for professional fly fisherman Jad Donaldson. Jad is a professional international fly fisherman who offers a variety of services including guided fly fishing adventures and lessons. He is also a flyfishing guide and specialist for Kaufmann’s Streamborn. He currently leads guided adventures on Northwest Rivers including the Deschutes, McKenzie, John Day, Grand Ronde, Willamette, Columbia, Sandy, Clackamas, and North Coast Streams. Jad has also honed his flyfishing skills leading guided fishing adventures all over the world including flyfishing for the elusive Rooster Fish of the coast of Baja, Mexico. Coming summer 2010, his newest endeavor is captaining his new 40’ modern sport fishing boat; “The Oppor-tuna-ty”. He will be targeting Albacore tuna on the flyrod, out of Hammond, Oregon. His new website will launch this new service while allowing visitors to learn about Jad and his other services offered, make reservations, and easily communicate with Jad.

The interactive website with mobile capabilities will feature flash animations showcasing exciting photographs from Jad’s many excursions and fishing adventures. The site will also feature embedded video. To better connect with customers, Jad’s new site will integrate different social media platforms like Facebook, Twitter, LinkedIn and YouTube. Jad will also have the ability to post articles, messages, and updates on his blog. Jad’s new unique service; fly fishing for tuna in his new top of the line, fully loaded tuna fishing boat, will be a main focus of the new site. His new boat is very impressive, with three levels and seating for eight anglers. To advertise this new service and boat, the website will feature a virtual boat tour providing 360 degree views of the new boat, its facilities, and many amenities. Visitors will also be able to reserve a spot on one of Jad’s upcoming guided adventures or lessons via Google Calendar and Google Checkout. These Google services will allow Jad to easily manage clients and scheduling from virtually anywhere with his phone. The site will also serve as a functional tool with resources like embedded widgets that stream information like tide and river levels directly from the NOAA to keep visitors informed of conditions from their phone or computer. Another feature on Jad’s new website will be a content management system that will allow him to easily upload new pictures and video and change copy and other content.

Please follow the Chado blog and Twitter feed for more updates about Jad’s new site and other updates from Chado Advertising & Design.

Yesterday, along with the iPhone OS 4.0, Steve Jobs introduced iAd, Apple’s own mobile advertising platform that according to Apple, “combines the emotion of TV ads with the interactivity of web ads”. This new platform, that will directly compete with Google’s new mobile ad platform, enables users to view fun, interactive in-app advertisements that unlike current ads do not require the user to go into a separate browser to view content. The average iPhone user spends an estimated 30 minutes inside apps everyday so if an ad is displayed every three minutes there would be over one billion ad impressions everyday on all of Apple’s 100 million devices in use. The new ads will be different than traditional mobile ads. They will feature interactive and video content within the ad enabling instant video playback, sound clips, and even games. For example, a Nike ad lets users watch videos, design their own custom shoe, or find a store all within the app. Apple plans to sell and host the ads while giving developers 60% of the revenue. Since Apple devices do not support Flash media all interactive ads will be done through HTML5. The ads will also be targeted towards specific users based on the content in their app.

I think iAd is a great idea for Apple to release now for a number of reasons. First it keeps the actual prices of the apps down while allowing app developers to get paid. As the developers get paid more for their apps they are more likely to develop better apps or provide better support for current apps. Also it gives magazines and other publications a good reason to move to the iPad. They make their money and run their business from advertising sales and these specialty apps give them an incentive to transition to their product. Lastly, this new platform will be very profitable for Apple. It will be very interesting to see how the new ads evolve, how they are received by users, and what impact they have on the industry.

It was just three years ago when Eric Schmidt, the CEO of Google took the stage with Steve Jobs to help unveil the revolutionary iPhone at the annual MacWorld Expo. The two technology giants worked together to enable Google services to the iPhone. Their relationship flourished during development and they appeared to have a bright future together even joking that they should merge and call the company AppleGoo. Schmidt was even invited to serve on Apple’s board.

Today, it is a much different story. These once very close companies are now bitter rivals battling for dominance over the mobile computing market. They have been fighting over the last six months over patents, applications, and lawsuits to try to gain an edge on this emerging market. Early this month, Apple sued HTC, a phone manufacturer that make mobile devices that run Google’s Android OS claiming they violate iPhone patents. Google is pushing for smartphones to have an open, nonproprietary platform where users can download anyone’s app to use on their device. Apple, on the other hand, wants the market to be tightly controlled and apps can only be downloaded through their own App store. Even further, Jobs claims that Google stole from them by releasing a similar product. Jobs was quoted saying “We did not enter the search business. They entered the phone business” believing that Google wants to kill the iPhone. Although Google claims that some Android prototypes predate the iPhone they continue to battle over features and functions like the multi-touch control. Then the already fierce battle heated up when Verizon started running ads declaring Android’s superiority over Apple with the ability to run multiple applications at once and took shots at AT&T’s poor network performance.

In July, when Google tried to include Google Voice on the iPhone and was immediately denied by Apple, Schmidt stepped down from the board and the acquisition battle ensued.  Apple made a bid to acquire AdMob, a mobile advertising company, but was scooped up by Google. Apple responded by quickly acquiring Quattro Wireless, AdMob’s top rival. The same day Google introduced the Nexus One with many similar features to the iPhone. Google is also developing a set top box that will rival Apple TV. There is now speculation that Apple’s next move against Google could be to make Microsoft’s Bing the preferred search engine on the iPad and iPhone. Even bigger, the newest rumor is Apple developing their own mobile advertising platform taking the battle to a whole new level.

The new service, rumored to be called iAd, is said to debut April 7^th. This move isn’t surprising with their acquisition of Quattro and discouraging App store developers from creating apps using location-based information for mobile advertising, most likely because they plan to do it themselves. Jobs has also been describing iAd as their next revolutionary service. It seems that Apple plans to take over mobile advertising much like they have digital music. Now, with Google’s recent patent and their acquisition of AdMob both sides have a strong foothold and the battle for the mobile advertising has begun.

Regardless of the outcome, this fight for market dominance will undoubtedly spawn some revolutionary technology, continue the debate of open source vs. tightly controlled technology, and determine the future of mobile technology and possibly advertising.

The LA times just announced that Google (who else) has won the patent for using location based data for advertising. The patent, numbered 7,668,832, was filed way back in 2004 and was just now awarded to Google by the U.S. Patent and Trademark Office. The patent will allow Google to build tools for advertisers that use location information to determine ad placement, track performance in certain areas, target customers based on their location, and ultimately improve the effectiveness of their campaigns. This could have far reaching effects on smartphone users with location aware phones making them susceptible to a constant barrage of ads as they go about their day. The technology could determine based on location if an ad should be sent and what content is appropriate making it ideal to reach your target market directly Google hasn’t announced exactly what they will do with the patent but it will definitely change the mobile user’s experience.

The biggest night in advertising is finally over. With over an estimated 100 million viewers, who according to a recent Nielsen poll mostly watch the game to see the ads, it is no wonder why companies fork out millions of dollars for thirty seconds of airtime and choose to premiere their best ads. There were some surprising developments this year; Pepsi chose not to run an ad this year and focus on other campaigns and after a short hiatus auto manufacturers are back. It was no surprise that Budweiser had a lineup of very funny inspired ads but there were a few other companies that seemingly came out of nowhere with great, memorable ads. To celebrate all the great work that was done to make some very clever and memorable commercials I have put together a top five list of my favorite Super Bowl XLV commercials. (Although Budweiser consistently produces brilliant ads I opted to leave them out of the list because I wanted variety.)

5. Hyundai’s “10 Years Strong Featuring Brett Favre”

Hyundai’s ad featured Brett Favre laughing off the fact that he will probably never retire. The ad, set in the year 2020, shows a locker room press conference where an elderly Favre is receiving an MVP award and mentioning that he will probably retire. I particularly enjoyed this ad because it is clever, effectively speaks about Hyundai’s warranty, and proves that absolutely nobody takes Favre seriously when he claims he is going to retire…not even himself.

4. Homeaway.com’s “The Griswolds”

In this ad/short film from Homeaway.com, a vacation house rental company, Chevy Chase reprises his role as the iconic road tripper Clark W. Griswold from the Vacation movies in this spot from Homeaway.com criticizing the poor service and high costs of staying at hotels. They aired a thirty second spot during the game that served as a trailer urging people to visit their site to view the whole 15 minute short film. I really enjoyed both the ad and the sponsored short film. I’ve been a fan of the Vacation movies as long as I can remember and I was very happy to see an ad give nods to the movies and effectively portray the iconic characters. They managed to deliver their brand message without alienating the viewer and making it all about the brand.

3. Snickers Candy Bars’s “You’re Not You When You’re Hungry”

This ad aired in the first quarter and was the first impressive ad I saw while watching the game. This short spot featured Betty White and Abe Vigoda getting tackled while playing a game of backyard football. Although a Snickers bar probably isn’t the best thing to eat for energy while playing a high impact sport they were able to deliver their message quickly and humorously. The only thing more shocking than seeing the elderly get tackled in the mud was the realization that Abe Vigoda is still alive.

2. Cars.com’s “Timothy Richman”

This cars.com commercial narrated key moments and accomplishments of the fictional genius Timothy Richman. His exploits include extinguishing a house fire as a baby, successfully delivering the birth of a baby Bengal tiger, and saving the lives of an entire cheerleading squad with his knowledge of tornadoes. The ad ends with Richman’s lone obstacle in life; buying a car, which was naturally made easy with the help of cars.com. I really enjoyed the narration and storytelling in this clever ad and the dialogue seemed to be directly taken out of the script of Wes Anderson’s “The Royal Tennenbaums”, one of my favorite movies.

1. Google’s “Parisian Love”

Google’s 50-second spot creatively told the story of a guy trying to get laid but eventually falling in love in Paris. I considered this ad to be the best for many reasons; first it was very effective storytelling that was conveyed only using screen shots of someone using Google. Instead of telling a story about Google they managed to tell someone else’s story using Google making it a memorable, relatable experience centered around their brand. Also, it was a very simple and straightforward ad but also managed to be humorous, sentimental, and genuine all at the same time, by carefully choosing content they were able to grasp a wide range of emotion and surprise the viewer in a short amount of time. Lastly, it had to be incredibly inexpensive to produce. Brilliant storytelling, effective message, and inexpensive production made this my top ad of the Super Bowl this year.

If you disagree or think an ad was missing let us know in the comments section below.

Google Street View, the popular Google Maps and Google Earth feature launched in 2007 that provides 360° horizontal and 290° vertical panoramic views along many streets around the world may become the newest digital medium for advertising.. They recently filed a patent entitled “Claiming Real Estate in Panoramic or 3D Mapping Environments for Advertising” which would allow them to edit outdated billboards shown in Street View and replace them with new current advertisements. These new advertisements can be linked directly to the company’s website and serve as an effective call to action. Google wouldn’t have to stop at billboards, they could update marquees outside movie theaters, storefronts, and everywhere there is ad space in the real world. It is a great idea, with Street View’s increasing user base and obsolete billboards and ad space littering the virtual landscape this would give the software giant yet another source of income. Although brilliant, this could stir up possible legal issues and raise a lot of questions. Who owns virtual billboards? Does the owner of the physical property that is being portrayed have any say? What would the companies that originally placed an ad on that billboard have to say? Could competitors advertise on each other’s ad space? Could someone place an ad on my virtual property without my permission? Legal questions aside, this idea of owning virtual real estate will certainly pay off for Google and possibly open up yet another frontier for advertisers.

Last week Google launched a new application for use on Android mobile devices that allows users to use their camera phone to capture an image of something like a landmark, logo, or work of art and run a Google search off the image to instantly pull up information. It is called Google Goggles and will change the way we find information about the world around us. This type of “augmented reality” application opens up many possibilities, if you are a tourist in a new city you can instantly pull up relevant information or if you are researching different species on a hike you can take a picture of a plant to quickly identify it, or even snap a photo of a product while shopping to find the best price. There are currently similar apps out there that offer similar functionality like PlinkArt that identifies paintings or SnapTell that pulls up book information but Google Goggle is the most advanced, it can even identify people.

This is where the problem lies with the Google Goggle application, it can instantly pull up information on anyone it captures making it a threat to personal privacy. With so many people having an online presence with social networking sites, picture sharing, and video sites they are left open for strangers to quickly learn everything about them without knowing. Because of these privacy concerns, Google has blocked the ability to identify people for now. Google does not have the best track record regarding personal privacy and has been criticized by watchdog groups for their street view technology on Google Maps.

Privacy concerns aside, this technology can open up great mobile marketing possibilities. This emerging technology will no doubt change the way people use their mobile devices and interact with the world around them but the privacy concerns should not be overlooked.