Chado Advertising & Design produced a high concept print ad for the Epic Group celebrating 31 years of Bangladesh Independence. Chado produced multiple concepts centered on the Epic Group’s constant innovation and cutting-edge technologies fused with imagery celebrating Bangladesh’s rich culture and tradition. The final ad will launch March 26th 2010 in major newspapers and magazines throughout Asia. The ad’s main focus is “Cutting-Edge Solutions, World-Class Manufacturing” with the Epic Group’s superior technology, constant innovation, and quality materials resulting in efficient, inexpensive, superior garment manufacturing. The imagery in the ad resembles the Bangladesh flag. The Bangladesh flag, which was adopted January 13th 1972, is green with a red circle in the center. The green background represents the lush vegetation and greenery of Bangladesh with its vitality and youthfulness. The red circle represents the rising sun and sacrifices the people of Bangladesh made to achieve independence. The ad also has a green background and the red center circle formed out of a two-sided coiled ribbon with one side displaying photographs from different Epic Group manufacturing facilities. This represents how the Epic Group is directly intertwined with the country of Bangladesh. The Epic Group was originally founded in Bangladesh in 1971 and maintains their flagship state of the art CIPL facility in Dhaka where they produce the majority of their high-quality garments. This new ad will effectively increase awareness of the Epic Group and their world-class manufacturing services to more potential clients while giving back and celebrating the history, culture, and independence of Bangladesh.
Follow our blog and twitter stream for more updates as the launch date approaches.
Chado Advertising & Design is launching a Twitter campaign leading up to the release of our advertisement for the Epic Group celebrating the Bangladesh Independence Day. Chado will post tweets daily with interesting facts about the country of Bangladesh and the Epic Group, one of the world’s largest textile manufacturers.
Chado Advertising & Design is pleased to announce that for the second year in a row we will be developing an advertisement for the Epic Group celebrate the Bangladesh Independence Day Celebration. Although they are now headquartered in Hong Kong, The Epic Group was originally founded in Dhaka, Bangladesh as a small buying agent in 1971. Since then, they have made grown in leaps and bounds into a giant multinational garment manufacturing company that produces over 36 million garments a year and employs over 15,000 people worldwide. Bangladesh is also the home to the Epic Group’s state of the art manufacturing facilities where thousands of employees manufacture the world’s clothing. With its deep roots and strong local presence in Bangladesh, the independence celebration is very important to the Epic Group.
Bangladesh Independence Day celebrates the start of the Bangladesh Liberation War against West Pakistan on March 26th 1971. This conflict originally started because, although the populations were equal, political power was heavily concentrated in West Pakistan leaving East Pakistan open to economic exploitation. The bloody, nine-month struggle resulted in the secession of East Pakistan as the independent nation of Bangladesh we know today.
To celebrate this national holiday, the Epic Group has requested a high concept, full-page advertisement for the independence celebration that will run in major publications throughout Asia. Epic Group CEO, Ranijan Mahtani presented this important task to Chado again this year after their successful ad last year for the event and the fully integrated marketing campaign for The Epic Group that followed. Last year’s ad helped define the Epic Group’s new brand identity, that follows the vision of a modern, intelligent, state of the art company while celebrating the company’s roots with the nation and people of Bangladesh. This year the Epic Group and the people of Bangladesh have a lot to celebrate; the Epic Group continues to modernize their world-class production facilities in Bangladesh, leading the world in sustainable manufacturing techniques while providing thousands of jobs. In a nation that has given them so much the Epic Group is honored to give back and celebrate the people and nation of Bangladesh.
Chado Advertising & Design recently launched a new corporate website for the EPIC Group, a garment manufacturer based in Hong Kong. The EPIC group sought out a company that could help deliver their message and develop their visual communication strategies, differentiate from competitors to gain a competitive advantage and ultimately open new lines of communication to foster relationships with new business partners worldwide. Chado is a full-service marketing agency that offers effective visual solutions in broadcast, print, web advertising, new media, and other forms of design creating original and memorable approaches to reach customers. Chado specializes in developing creative visual communications striving to position international brands so they have universal appeal among different cultures to bridge socio-cultural gaps to share the client’s message. Chado created a full integrated marketing campaign for the EPIC group redesigning their logo and marketing materials, creating a corporate video, designing tradeshow displays, shooting photography and developing advertisements.
Chado has previous experiences overcoming cross-cultural differences to promote foreign brands in new markets; working with the food manufacturer Delicasa out of Spain, they recently introduced the foreign food concept of small part packages Tapas to U.S. consumers by rebranding the product and redesigning the packaging to appeal to a Western market. Chado is also in talks with another Hong Kong firm to help them expand their global presence and develop more international business.
Chado Advertising & Design recently filmed this corporate short video to go along with the new website for the Epic Group. The Epic Group, based out of Hong Kong with facilities in Bangladesh, Vietnam, and China is one of the largest textile manufacturers in the world producing over 36 million garments a year. Filmed on location at their facilities in Hong Kong, Bangladesh, and Vietnam this video provides a brief overview of the company and their world class manufacturing facilities.
