Chado-Design.com

Video game developer Ubisoft just released an exciting new trailer for the newest release in the Tom Clancy series Ghost Recon, Ghost Recon: Future Soldier. Instead of showing game footage the new ad opted for live action with visuals and special effects that parallel a big budget movie. Using real actors playing out scenes as the game’s characters make the game’s world seem more realistic and move the focus on the storytelling rather than the actual game play. It also does an excellent job using special effects to showcase the game’s high tech gadgets and weaponry without taking away from the storyline. This ad is extremely effective because it is exciting, different, and gives the viewer a realistic, captivating glimpse into the world of the game. There have also been reports that this was merely a teaser and a longer twenty-minute trailer/short film will be released later this year.
Using movie quality, live-action sequences for game trailers is becoming increasingly popular after the groundbreaking ads released for Halo 3 by District 9 director Neil Blomkamp. Following this popular spot released in 2007, there have been successful live action trailers for last year’s Halo: ODST and Assassins Creed 2.
One could speculate that these types of ads are being released in hopes of building hype and gaining support for a full-length movie adaptation of the game. Movies based on video games are becoming increasingly popular (and better) with the upcoming release of Prince of Persia next month and the seemingly non-stop speculation of a Halo feature. Regardless of the reasoning, these cinema style commercials are very effective and hopefully become a long-standing trend in game advertising.