Inception’s Outstanding Billboards
Tuesday, July 6th, 2010
This summer movie season has been riddled with flops and underperforming films. With movies like Knight and Day and Grownups making their run, the only beacon of hope for a decent summer movie is Christopher Nolan’s upcoming Inception. Nolan’s newest offering has been receiving a lot of attention and is the only upcoming movie of the summer anyone seems to care about anymore.
But why? Very few details have been released about the movie’s plot and it is already generating buzz as an award winner. The answer is Inception’s brilliant advertising. In particular, their surreal building-sized optical illusion style billboards recently spotted in New York. Similar to the movie’s trailer, they do not give much away but definitely catch people’s eyes and continue to build hype for the upcoming blockbuster. I think these billboards are great; they are different and bring something new to the table with their optical illusion, three-dimensional look. I would much rather see more creative 3D posters than hastily thrown together 3D movies that have dominated this summer movie season.
