Since 2009 Adidas has released limited edition Star Wars themed shoes and apparel in a wildly successful cross-branding campaign that has utilized social media technology andviral videos featuring prominent Adidas athletes and famous musicians including David Beckham, Daft Punk, and Snoop Dogg. So far, this limited collection has been a top seller, appealing to a wide variety of different markets and demographics. With creative designs, including Boba Fett track jackets, Chewbacca fur-lined parkas, and Stormtrooper high tops, Adidas has created apparel that appeals to both Star Wars fans and serious shoe collectors.
One of the most creative and appealing parts of the Star Wars campaign has been their unique product packaging. By recognizing the growing market of consumers who buys shoes strictly as a collectors item that will never be worn, they have created packaging that is consistent with the cross-branding theme alluding to Star Wars action figure collectors while providing the protection of sealed packaging for the limited edition shoes. They have also released special packaging specifically for their limited Han Solo SL72 shoes. Alluding to the end of The Empire Strikes Back when Darth Vader preserves Han Solo by freezing him in carbonite, the shoes come in their own shiny carbonite packaging as if they, too, were frozen.
This unique choice of packaging takes appealing elements from their biggest target markets and combines them staying consistent to the brand. With their innovative advertising and creative designs, Adidas has created a truly unique collection that is out of this world.
Chado Advertising & Design is currently taking on new clients! Our firm is continuing to grow and as we finish current projects we are on the lookout for new projects and accepting new clients. If your business is looking to update current visual communications, introduce your brand or products to another country or culture, or starting fresh with new identity and brand development we would love to talk with you to see how we can help you meet your goals.
Chado is a full service advertising and design firm, meaning we have the capabilities to develop all types of communication including print, broadcast, and digital media. We have developed successful visual communication pieces from engaging corporate videos to extensive, full-color, catalogs and everything in between. No matter what direction you want to take your brand, Chado can devise an effective solution to meet your goals and take your brand to the next level. Our current clients range from small local businesses to large multinational corporations and we are very good at working within your budget. If you want to introduce your brand to an international audience, increase your presence online, or simply grow your customer base within your local community, Chado has the skills, talents, and abilities to help your brand breathe with gripping visual communications and solid brand strategies. Feel free to contact us at anytime and we can sit down with you to show you previous work examples, discuss your goals, and aspirations and come up with an effective marketing strategy.
Chado Advertising & Design is proud to announce we will be volunteering our services to revamp the website for OAME, Oregon Association of Minority Entrepreneurs. OAME was established in 1987 to stimulate community and economic development in Oregon. OAME provides assistance, services, and resources to minority entrepreneurs helping to build successful businesses. Their mission is directed toward eliminating discrimination and racism. This organization does a lot to support new businesses and foster growth so members can realize their fullest potential and their local businesses can flourish.
Chado will develop and execute a comprehensive web marketing plan that will increase OAME’s online presences resulting in increased traffic, awareness, and networking capabilities of OAME. This new site and digital marketing campaign will also help appeal to a younger generation of entrepreneurs who could greatly benefit from OAME’s resources and services. This overhaul on their current website will include a new modern design layout, improved navigation, and integrated new media and social networking capabilities. The new site will continue to uphold OAME’s brand and values but with a more streamlined layout and aesthetically pleasing design. Along with the retooling of the main website, Chado is also developing a social networking system for OAME members called OAME Tube. This will be a fully functioning social networking platform where members can make their own pages and connect with each other by sharing images, video, blog posts, and discussions. This can improve communication and networking among members of the organization to help build a stronger community of members while reinforcing the great support system that OAME has built. Chado is very excited to do pro bono work and give back to this amazing organization.
The newly redesigned website for Chado Advertising & Design has officially launched. This new site has been redesigned to have a new look similar to this blog, a flash slideshow showcasing recent work, and has additional content added. There are also links to all of Chado’s social media pages, more detailed case studies, team bios, and an added link to XCD, our cross cultural design social network. This new website is easier to navigate and has a new look more consistent with Chado Advertising & Design. Check it out at www.chado-design.com!
Chado Advertising & Design just launched a new social networking forum called XCD: Cross Cultural Design where users can come together to share ideas, innovations, experiences, and work in the field of creative communication design, specifically dealing with cross cultural communication where design transcends socio-cultural boundaries for international marketing. Users sign up to enter the new web community where they can upload pictures, videos, and articles to share their work and experiences with design enthusiasts, students, and other creatives. Users can also form groups, post events, and discuss topics in the forum. There will also be short webisodes produced by Chado Advertising & Design called Black&White Discussions where enthusiasts and experts in different fields will come together to discuss current advertising and design topics, trends, and their predictions for the future of this exciting field.
