Chado-Design.com

Chado Advertising & Design is proud to announce we will be volunteering our services to revamp the website for OAME, Oregon Association of Minority Entrepreneurs. OAME was established in 1987 to stimulate community and economic development in Oregon. OAME provides assistance, services, and resources to minority entrepreneurs helping to build successful businesses. Their mission is directed toward eliminating discrimination and racism.  This organization does a lot to support new businesses and foster growth so members can realize their fullest potential and their local businesses can flourish.

Chado will develop and execute a comprehensive web marketing plan that will increase OAME’s online presences resulting in increased traffic, awareness, and networking capabilities of OAME. This new site and digital marketing campaign will also help appeal to a younger generation of entrepreneurs who could greatly benefit from OAME’s resources and services. This overhaul on their current website will include a new modern design layout, improved navigation, and integrated new media and social networking capabilities. The new site will continue to uphold OAME’s brand and values but with a more streamlined layout and aesthetically pleasing design. Along with the retooling of the main website, Chado is also developing a social networking system for OAME members called OAME Tube. This will be a fully functioning social networking platform where members can make their own pages and connect with each other by sharing images, video, blog posts, and discussions. This can improve communication and networking among members of the organization to help build a stronger community of members while reinforcing the great support system that OAME has built. Chado is very excited to do pro bono work and give back to this amazing organization.

Pepsi recently announced that they would not be airing their annual Super Bowl commercial for the first time in twenty-three years. Instead, they are investing the money would usually spend on the expensive ad spots in an ambitious social media marketing campaign. Last year, the 2009 Super Bowl attracted an estimated 95.4 million viewers, with many viewers watching new commercials premiering as attentively as they are watching the actual game so this move by Pepsi is quite the gamble. Historically, Pepsi has spent tens of millions of dollars on TV and this decision and upcoming campaign could be one of the biggest events in the shift from broadcast to Internet media. As television viewership has gone down, Internet usage and social media are on the rise. According to ABC News, in the coveted 18-34 demographic, an estimated 85% now use social media so it is no surprise that more companies are diverting their resources to this new medium.

Pepsi’s new social campaign titled “The Pepsi Refresh Project” will launch on January 13^th. This campaign will be driven by social media outlets and blogs and will encourage individuals and organizations to interact and pitch ideas that will “refresh” their community. The best ideas will be presented via social media and users will vote for their favorite projects. The winners will receive grants enabling them to carry out their community projects in categories like Health, Arts & Culture, Food & Shelter, The Planet, Neighborhoods, and Education will be considered. This campaign will ultimately fund thousands of community projects while promoting the Pepsi brand. As Pepsi prepares to launch there is no telling how this social media driven campaign will be received. If this gamble pays off for Pepsi I believe this ambitious new campaign delivered through social media could be the push that further redefines the marketing game.