Chado-Design.com

Over the past seven years it has become increasing common and expected to see product and service commercials in the theater before the movie. This month AT&T has taken the next step in creating the first cinematic 3D spot intended for theaters with detailed animation, impressive visuals, and an original score for its new “Rethink Possible” campaign. The spot is available in other mediums but was produced with movie theater audiences in mind. It is currently being shown to the handful of people watching the 3D coverage of the World Cup and will be shown soon in theaters. This is interesting because it is an innovative step towards the new wave of inevitable 3D commercials that uses the new technology mainly for entertainment. It doesn’t allude to phone services at all when it shows a small fish chasing after an orange ball. Eventually bigger fish come and take the ball away then the small fish breaks away only to the surface to find an endless forest of trees that produce the orange balls and copy urging audiences to “Rethink What’s Possible”. It will be cool to see what other commercials are released in the near future made specifically in 3D for theater audiences.

The newly redesigned website for Chado Advertising & Design has officially launched. This new site has been redesigned to have a new look similar to this blog, a flash slideshow showcasing recent work, and has additional content added. There are also links to all of Chado’s social media pages, more detailed case studies, team bios, and an added link to XCD, our cross cultural design social network. This new website is easier to navigate and has a new look more consistent with Chado Advertising & Design. Check it out at www.chado-design.com!