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	<title>Chado Blog &#187; brand</title>
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	<description>Communcation Design. Advertising Design. Technolgy. Design Theory.Brand Awareness. Identity Development</description>
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		<title>The Ultimate Battle of the Cheese Flavored Snacks Has Begun!</title>
		<link>http://www.chado-design.com/blog/2010/07/16/the-ultimate-battle-of-the-cheese-flavored-snacks-has-begun/</link>
		<comments>http://www.chado-design.com/blog/2010/07/16/the-ultimate-battle-of-the-cheese-flavored-snacks-has-begun/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 22:12:23 +0000</pubDate>
		<dc:creator>presher</dc:creator>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[battle]]></category>
		<category><![CDATA[battle of the cheetos]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branded content]]></category>
		<category><![CDATA[brilliant]]></category>
		<category><![CDATA[cheetos]]></category>
		<category><![CDATA[chester cheetah]]></category>
		<category><![CDATA[crunchy]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Frito Lay]]></category>
		<category><![CDATA[game]]></category>
		<category><![CDATA[mutiplayer]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[puffs]]></category>
		<category><![CDATA[viral]]></category>

		<guid isPermaLink="false">http://www.chado-design.com/blog/?p=438</guid>
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Frito Lay’s Cheetos have launched an ambitious new online campaign that is surprisingly very effective. It is entertaining, engaging, and very impressive considering it is a viral game centered around cheese flavored snack products.
In their campaign titled “Battle of the Cheetos” users pick a side; crunchy or puffy and do battle with other users online. [...]]]></description>
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		<title>Chado Is Accepting New Clients!</title>
		<link>http://www.chado-design.com/blog/2010/04/30/chado-is-accepting-new-clients/</link>
		<comments>http://www.chado-design.com/blog/2010/04/30/chado-is-accepting-new-clients/#comments</comments>
		<pubDate>Fri, 30 Apr 2010 20:56:08 +0000</pubDate>
		<dc:creator>presher</dc:creator>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[ad]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand development]]></category>
		<category><![CDATA[brand identity]]></category>
		<category><![CDATA[brochures]]></category>
		<category><![CDATA[catalog]]></category>
		<category><![CDATA[Chado Links]]></category>
		<category><![CDATA[commercials]]></category>
		<category><![CDATA[Communication Design]]></category>
		<category><![CDATA[cross cultural]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[internaitonal]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[new market penetration]]></category>
		<category><![CDATA[Portland Oregon]]></category>
		<category><![CDATA[print ads]]></category>
		<category><![CDATA[print media]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[tv]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://www.chado-design.com/blog/?p=373</guid>
		<description><![CDATA[Chado Advertising &#38; Design is currently taking on new clients! Our firm is continuing to grow and as we finish current projects we are on the lookout for new projects and accepting new clients. If your business is looking to update current visual communications, introduce your brand or products to another country or culture, or [...]]]></description>
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		<title>Dominoes Big Branding Gamble Appears To Be Working</title>
		<link>http://www.chado-design.com/blog/2010/03/03/dominoes-big-branding-gamble-appears-to-be-working/</link>
		<comments>http://www.chado-design.com/blog/2010/03/03/dominoes-big-branding-gamble-appears-to-be-working/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 23:32:08 +0000</pubDate>
		<dc:creator>presher</dc:creator>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[Dominoes]]></category>
		<category><![CDATA[improved]]></category>
		<category><![CDATA[new]]></category>
		<category><![CDATA[Pizza]]></category>
		<category><![CDATA[profit]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[quality ingredients]]></category>
		<category><![CDATA[recipe]]></category>
		<category><![CDATA[risky]]></category>

		<guid isPermaLink="false">http://www.chado-design.com/blog/?p=224</guid>
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Earlier this year Dominoes pizza launched a new campaign in an attempt to re-brand their pizza. With consumer behavior shifting towards natural foods and gourmet offerings Dominoes adapted by changing their recipe and using better quality ingredients to improve the taste. To announce this they chose a risky campaign where they would admit that their [...]]]></description>
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