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	<title>Chado Blog &#187; Adidas</title>
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		<title>The Force is Strong with Adidas</title>
		<link>http://www.chado-design.com/blog/2010/09/27/the-force-is-strong-with-adidas/</link>
		<comments>http://www.chado-design.com/blog/2010/09/27/the-force-is-strong-with-adidas/#comments</comments>
		<pubDate>Tue, 28 Sep 2010 04:04:14 +0000</pubDate>
		<dc:creator>presher</dc:creator>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[Adidas]]></category>
		<category><![CDATA[adidas originals]]></category>
		<category><![CDATA[apparel]]></category>
		<category><![CDATA[collectors items]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[cross branding]]></category>
		<category><![CDATA[daft punk]]></category>
		<category><![CDATA[david beckam]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[limited edition]]></category>
		<category><![CDATA[product packaging]]></category>
		<category><![CDATA[sneakers]]></category>
		<category><![CDATA[snoop dogg]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[star wars]]></category>
		<category><![CDATA[viral video]]></category>

		<guid isPermaLink="false">http://www.chado-design.com/blog/?p=481</guid>
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Since 2009 Adidas has released limited edition Star Wars themed shoes and apparel in a wildly successful cross-branding campaign that has utilized social media technology and viral videos featuring prominent Adidas athletes and famous musicians including David Beckham, Daft Punk, and Snoop Dogg. So far, this limited collection has been a top seller, appealing to [...]]]></description>
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		<title>Nike Kicks Off Their World Cup Campaign</title>
		<link>http://www.chado-design.com/blog/2010/05/24/nike-kicks-off-their-world-cup-campaign/</link>
		<comments>http://www.chado-design.com/blog/2010/05/24/nike-kicks-off-their-world-cup-campaign/#comments</comments>
		<pubDate>Mon, 24 May 2010 08:13:06 +0000</pubDate>
		<dc:creator>presher</dc:creator>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[Adidas]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[football]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[soccer]]></category>
		<category><![CDATA[world cup]]></category>
		<category><![CDATA[Write the Future]]></category>

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Last week Nike launched its FIFA World Cup “Write The Future” campaign with an epic three minute ad featuring star international players including Wayne Rooney, Didier Drogba, and Cristiano Ronaldo. The concept behind the ad is that there are certain amazing moments in during the game that can change the player’s lives and write their [...]]]></description>
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