Chado-Design.com

BMW has been known to release innovative advertising content that is both inspiring and memorable. From the acclaimed BMW Films series, the clever mirror ads in Canada, mobile advertising campaigns, and even their much-publicized advertising war with Audi, they strive to leave a lasting impression on their audience. Their newest campaign has been specifically designed to literally burn their brand into the consumer’s mind. Inspired by the remnants of bright light remaining in your sight when you close your eyes after looking at the sun or a bright camera flash, they have used the same principle to leave an imprint of the BMW logo on the viewer’s eyelids. By using a large professional photography flash hidden behind the screen paired with a stencil they achieve this remarkable photo effect. The effect fits seamlessly into the commercial’s theme so the effect paired with the commercial’s message is very impressive and undeniably effective.

Upon first glance, this giant billboard advertising the new 2012 Audi A7 Sportback looks like any typical outdoor vehicle advertisement. But this 10,800 square foot billboard is incredibly unique because it was created with over 200 cans of spray paint over the course of two weeks! The billboard’s copy reads: “Nothing is more inspiring than a blank sheet of paper. It is the opportunity to create something unique.” During the two weeks it was being produced, viewers could slowly watch the picture quality work of art come to life as artists sketched and painted the massive billboard. This is an interesting campaign because it gives viewers a reason to keep looking. Its compelling copy immediately sparks interest and encourages them to return to check on the progress. Also, the final product is visually stunning! Interestingly, the billboard is located near the remains of the infamous Berlin Wall, which is a significant cultural landmark politically and artistically as a top global destination for the graffiti artist community. It would be great to see other brands follow suit with their future billboard campaigns, making the creation of the ad part of the experience.