Chado-Design.com

It’s that time of the year again! Football season is right around the corner and the media is already buzzing. Brett Favre is announcing his retirement that will not happen and cable providers are starting to promote NFL sports packages. This year, to promote their NFL Sunday Ticket package, DirecTV is reportedly spending close to $100 million on a new ad campaign. The package allows fans to watch NFL games that are not available through their local affiliates. They have started the campaign with TV spots that focus on transplanted fans who are now able to watch their favorite team in a different city and the residents of their new city that don’t take kindly to NFL rivals and their supporters. The first ad “Cheese Heads” features die hard Green Bay Packers fans finding a clever way to welcome San Francisco fans to the neighborhood  I enjoyed these ads because they are entertaining and focus on the major selling point of the package in a creative way. The ads below “Massfans” and “Dallas Dog” feature Dolphin hating New Englanders and a dog named “Troy Barkman” from a Cowboy household that doesn’t like its new neighbor who happens to be a Redskins fan.

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