Chick-Fil-A’s Blazing Hot Viral Campaign
Chick-fil-A’s newest viral campaign promoting their new spicy chicken sandwich recently launched and has been receiving a lot of positive attention on Digg and other internet hot spots. The promotional campaign started with direct mail pieces and in store collateral prompting users to go to www.getspicychicken.com where they can fill out a reservation to try the new product at their local Chick-fil-A restaurant at a certain date and time with a customized printed coupon. Reservations at a fast food chain is certainly a strange idea but it seems to have paid off by attracting customers to use their coupon in a new unique way while adding more effective means of tracking the coupons useage. The campaign also included a social media program to hype the products release on Facebook and twitter. Lastly, the campaign is finishing up with some very clever online ads that are especially appealing to creatives. To emphasize how hot the new sandwich is the flash advertisement shows a the sandwich burning through the browser to reveal the site’s HTML code through the burn hole. This clever banner ad has caught people’s attention with a simple idea executed perfectly.
