Giant Ants March On Houston
Earlier this month following an Astros game giant ants appeared to take siege of the nearby Veterans Administration building that can be seen from Minute Maid Park. The ants swarmed the building and could only be stopped by a heroic oversized can of Black Flag insecticide. This guerilla marketing effort was made possibly from new animated 3D mapping technology. This cutting edge projection technology re-creates a detailed three-dimensional model of the surface in a program and models the custom animation around that surface. Houston was chosen as the first place to launch the guerilla campaign because of the cities reported bug problems but they plan to utilize the technology for similar campaigns in other cities. It will be interesting to see how this new projection technology will be used for future ads and media events.
