Chado-Design.com

Last week Nike launched its FIFA World Cup “Write The Future” campaign with an epic three minute ad featuring star international players including Wayne Rooney, Didier Drogba, and Cristiano Ronaldo. The concept behind the ad is that there are certain amazing moments in during the game that can change the player’s lives and write their place in history flashing forward to the potential future based on the outcome of the moment. The commercial was directed by Mexican film director Alejandro Gonzalez Inarritu, who previously directed and produced Babel and 21 Grams. To premiere the video Nike released a ten-minute short film to introduce the video and talk about the concept and production. Interestingly, the video is only viewable if visitors click the “Like” button making visitors become fans before they can view the video. This could become a new trend for brands making their content accessible only to registered fans.

Nike is now getting aggressive with their soccer marketing efforts competing directly with Adidas who launched their “Every team needs” world cup campaign months ago to start building hype for the event and their products.

Tags: Adidas, campaign, facebook, football, Nike, soccer, world cup, Write the Future

Well now that you've read it, don't just sit there! Leave a comment. Oh, and you can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.