Pringles Tags “Oversharers”
Do you have social networking friends or followers that tend to go into great detail and often share too much information? Everybody knows at least one, a friend who feels the need to tweet about their latest bowel movement or extremely inimate detail of their life. Sometimes funny, sometimes disturbing, but always uncomfortable, these posts are the product of an “Oversharer”. To combat this now common practice of over sharing, and to coin a new internet term, Pringles has launched a new social media campaign. The P&G snack brand asks Facebook users to start naming friends who frequently post too much information on the social networking site using a Pringles-branded tagging button. Similar to the “like” button, this new capability allows users to show their disapproval of the personal information shared and label the user an “Oversharer”. The app allows any user who sees a ridiculous Facebook or Twitter status to notify and shame their contact with one click. Pringles will also host a site, similar to FML or Texts from last night, where posts and updates containing too much information will be showcased.
Along with this social networking campaign, Pringles is also selling “Overshare” branded merchandise and presenting prizes to encourage more people to spread the word about their new campaign and the growing “Oversharer” epidemic.
I think this is a great idea for a campaign. People on Facebook have been demanding a “dislike” button to counter the “like” button since it was introduced and this is the first app to provide similar capabilities. Also, Pringles has the potential to coin a new internet term. Pringles has found a way to integrate their brand into a high demand app. It will be exciting to see what companies follow Pringles example and make more useful apps for social networking platforms.
Tags: facebook, social media campaign, social networking, Tag, twitter
