Chado-Design.com

In previous posts I have praised innovative campaigns that have taken traditional mediums and fused them with new technology to do create something new and unique. This new billboard created by DDB Stockholm is a great example of how this can be taken a step further and promote interaction with the audience. The billboard features a simple yet clever interactive game for McDonalds. The billboard shows menu items that move about the screen and if viewers are fast enough to capture one of the food items with their cell phone camera they can go to the nearby McDonalds to pick up the item for free. This billboard does an excellent job capturing the audience’s attention and actually engages the potential customer. As more billboards are equipped with the capability to display video it will be interesting to see how brands take advantage of the improved technology to communicate with their target markets.

Tags: Audience, Billboards, Brand Building, Camera Phone, Giveaway, interactive, McDonalds, promotions

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