Chado-Design.com

“And Then There Was Salsa” is the new viral video from Frito Lay hosted on Vimeo. The video starts out as a normal web video then slowly expands out of the video frame and takes over the entire window giving the video a 3D look. Although similar viral videos with 3D elements have been done before, they haven’t looked this good. This new viral video is already creating buzz and is a good example of where the future of online advertisements and viral videos can go.

Chado Advertising & Design is proud to announce we will be volunteering our services to revamp the website for OAME, Oregon Association of Minority Entrepreneurs. OAME was established in 1987 to stimulate community and economic development in Oregon. OAME provides assistance, services, and resources to minority entrepreneurs helping to build successful businesses. Their mission is directed toward eliminating discrimination and racism.  This organization does a lot to support new businesses and foster growth so members can realize their fullest potential and their local businesses can flourish.

Chado will develop and execute a comprehensive web marketing plan that will increase OAME’s online presences resulting in increased traffic, awareness, and networking capabilities of OAME. This new site and digital marketing campaign will also help appeal to a younger generation of entrepreneurs who could greatly benefit from OAME’s resources and services. This overhaul on their current website will include a new modern design layout, improved navigation, and integrated new media and social networking capabilities. The new site will continue to uphold OAME’s brand and values but with a more streamlined layout and aesthetically pleasing design. Along with the retooling of the main website, Chado is also developing a social networking system for OAME members called OAME Tube. This will be a fully functioning social networking platform where members can make their own pages and connect with each other by sharing images, video, blog posts, and discussions. This can improve communication and networking among members of the organization to help build a stronger community of members while reinforcing the great support system that OAME has built. Chado is very excited to do pro bono work and give back to this amazing organization.

Earlier this year Dominoes pizza launched a new campaign in an attempt to re-brand their pizza. With consumer behavior shifting towards natural foods and gourmet offerings Dominoes adapted by changing their recipe and using better quality ingredients to improve the taste. To announce this they chose a risky campaign where they would admit that their then-current recipe tasted bad and quoted customers saying the crust is like cardboard and the sauce tastes like ketchup. It seemed like a huge risk openly admitting to your customers that you have knowingly been selling them a bad product for over fifty years. Also, the existing Dominoes customers are not buying their pizza for its superior taste, they are buying it for convenience. I personally thought this ad would backfire and burn bridges causing Dominoes to lose their loyal customers that still continue to eat their pizza in spite of all the better alternatives available.
Although it was extremely risky for the brand to devalue all their past brand messages and product lines, this campaign accomplished exactly what it set out to do; it got people talking about the brand again. “New and Improved” is one of the most overused phrases in marketing and simply communicating that they have a new recipe wouldn’t have been as effective without publicly bashing their product beforehand. In early January when the campaign launched, people were actually talking, tweeting, and blogging about Dominoes and the brand received more attention than it has in the past decade.
Yesterday it was reported that their new recipe and brutally honest campaign has been a success, at least in the short term, as Dominoes has more than doubled its fourth-quarter profit with curious customers trying their new recipe. Time will tell if this success will last but this early victory has been very interesting. As long as they can keep the momentum going and the novelty does not wear off, Dominoes big gamble with their brand will be well worth the risk.