Chado Helps The Epic Group Celebrate Bangladesh Independence Day
Chado Advertising & Design is pleased to announce that for the second year in a row we will be developing an advertisement for the Epic Group celebrate the Bangladesh Independence Day Celebration. Although they are now headquartered in Hong Kong, The Epic Group was originally founded in Dhaka, Bangladesh as a small buying agent in 1971. Since then, they have made grown in leaps and bounds into a giant multinational garment manufacturing company that produces over 36 million garments a year and employs over 15,000 people worldwide. Bangladesh is also the home to the Epic Group’s state of the art manufacturing facilities where thousands of employees manufacture the world’s clothing. With its deep roots and strong local presence in Bangladesh, the independence celebration is very important to the Epic Group.
Bangladesh Independence Day celebrates the start of the Bangladesh Liberation War against West Pakistan on March 26th 1971. This conflict originally started because, although the populations were equal, political power was heavily concentrated in West Pakistan leaving East Pakistan open to economic exploitation. The bloody, nine-month struggle resulted in the secession of East Pakistan as the independent nation of Bangladesh we know today.
To celebrate this national holiday, the Epic Group has requested a high concept, full-page advertisement for the independence celebration that will run in major publications throughout Asia. Epic Group CEO, Ranijan Mahtani presented this important task to Chado again this year after their successful ad last year for the event and the fully integrated marketing campaign for The Epic Group that followed. Last year’s ad helped define the Epic Group’s new brand identity, that follows the vision of a modern, intelligent, state of the art company while celebrating the company’s roots with the nation and people of Bangladesh. This year the Epic Group and the people of Bangladesh have a lot to celebrate; the Epic Group continues to modernize their world-class production facilities in Bangladesh, leading the world in sustainable manufacturing techniques while providing thousands of jobs. In a nation that has given them so much the Epic Group is honored to give back and celebrate the people and nation of Bangladesh.
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