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As more and more people adopt Smartphone technology it is being utilized as a successful medium for advertising. Sponsored mobile applications and web advertisements delivered through mobile devices have proven to be an effective way for brands to communicate their message to a targeted market by placing the ad literally in the hands of the consumer.

Last week, Greystripe mobile advertising network and Adgregate Markets advertising firm have introduced the newest platform to deliver advertisments through mobile devices; M-Commerce. As part of a full integrated marketing campaign, M-Commerce ads are rich media-enabled banner ads that allow the consumer to purchase the product directly through the ad effectively combining the point of discovery with the point of purchase. This new medium was introduced as part of the multichannel campaign for the DVD release of Quentin Tarantino’s film Inglorious Basterds. According to DM News, This new technology allows customers to use their phones to input credit card information and order the DVD through the e-commerce enabled banner ads. Adgregate Markets is confident this new platform will be a success as more people are expected to make purchases this holiday season via mobile phones but it is still unclear how many people will trust submitting their credit card information to a banner ad. Time will tell how effective this new medium will be but it is a good example of how brands are utilizing new mobile technology to reach the customer like never before. Although it may take a while to catch on with skeptical shoppers I believe calling the consumer to purchase the DVD on the spot through the ad will ultimately be successful. An estimated 53% of purchases made in the stores are impulse buys and this new technology allows for impulse buys virtually anywhere.

Tags: adgregate markets, advertisement, application, banner ads, dvd, inglourious basterds, iphone, M-commerce, mobile, mobile advertisements, platform, smartphone

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