Chado Advertising & Design recently launched a new corporate website for the EPIC Group, a garment manufacturer based in Hong Kong. The EPIC group sought out a company that could help deliver their message and develop their visual communication strategies, differentiate from competitors to gain a competitive advantage and ultimately open new lines of communication to foster relationships with new business partners worldwide. Chado is a full-service marketing agency that offers effective visual solutions in broadcast, print, web advertising, new media, and other forms of design creating original and memorable approaches to reach customers. Chado specializes in developing creative visual communications striving to position international brands so they have universal appeal among different cultures to bridge socio-cultural gaps to share the client’s message. Chado created a full integrated marketing campaign for the EPIC group redesigning their logo and marketing materials, creating a corporate video, designing tradeshow displays, shooting photography and developing advertisements.
Chado has previous experiences overcoming cross-cultural differences to promote foreign brands in new markets; working with the food manufacturer Delicasa out of Spain, they recently introduced the foreign food concept of small part packages Tapas to U.S. consumers by rebranding the product and redesigning the packaging to appeal to a Western market. Chado is also in talks with another Hong Kong firm to help them expand their global presence and develop more international business.
Chado Advertising & Design recently filmed this corporate short video to go along with the new website for the Epic Group. The Epic Group, based out of Hong Kong with facilities in Bangladesh, Vietnam, and China is one of the largest textile manufacturers in the world producing over 36 million garments a year. Filmed on location at their facilities in Hong Kong, Bangladesh, and Vietnam this video provides a brief overview of the company and their world class manufacturing facilities.
Although YouTube is still top dog for viewing online video Facebook continues to innovate and get results. By constantly adding new tools while increasing users they are living up to the hype. A recent cnet report based on Nielsen Video Census statistics has reported that facebook is now the third most popular place to view videos online behind YouTube and Hulu. With the popularity of viewing videos online grows along side social networking facebook has successfully merged the two innovative concepts and evolved into a one stop media portal.
In related news Chado has posted videos from past campaigns and they are available for viewing on Chado’s facebook fan page. To visit Chado’s fan page and view the newly uploaded videos click here.
Chado Advertising & Design is currently revamping its social media to increase online presence and open the lines of communication utilizing twitter, facebook, youtube, linkedin, and other Web2.0 applications. Please check back often to view our new updates!
Also be sure to visit the Chado Photostream to view photos from campaigns and international photoshoots.
