Chado-Design.com

-By Della de Lafuente

To a marketer, U.S. Hispanics aren’t just attractive because they are, as a population, expanding. The segment is also ahead of the curve on mobile computing. According to a 2007 survey by M:Metrics, Seattle, U.S. Hispanics are much more likely to use their mobile phones to do things beyond normal voice calls. While 3.1 percent of the general population used their mobile devices to watch videos, 6.7 percent of Latinos did and 26.8 percent of Hispanics sent a photo or video with their phones vs. 15.3 percent of the general population.

Part of this boils down to demographics: 51.5 percent of U.S. Hispanics with phones are between 18 and 34 years old while 31 percent of the general “mobile” population falls within that range.

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In the most wide-scale advertising attempt ever known, Google plans to brand its logo into the surface of the moon so that it is visible from Earth.

The search giant will pay the US government an estimated $1bn for the rights to the lunar land.

“You’ve heard of Google Mars and Google Earth, where we show you maps of those planets? Well this is Google Moon, where we become the world’s biggest brand,” said an unnamed source at the company.

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