Rebuilding a Legacy: The Gastrotypographicalassemblage
Wednesday, March 5th, 2008by Richard AnwylMarch 05, 2008
Each day our world changes, the old quickly vanishing, displaced by inspired new designs, new perspectives and brilliant imaginative creations. Society seemingly demands it, our fascination and appetite for embracing the new apparently endless. Who of us is not awed by the scale of Dubai’s architecture, amused by the latest television commercial, drawn to the value and logic of the Prius Hybrid automobile or the aesthetic and functional design of Apple’s iPhone?
But what of the abandoned—what responsibility do we have for preserving our displaced creations, yesterday’s symbols of inspiration, logic and creative ingenuity? Champions for the salvation of one such creation is the Center for Design Study, where I serve as executive director. This Atlanta nonprofit foundation is battling to preserve a seminal piece of America’s design history that for 20 years was mounted on the cafeteria wall of the CBS building. While some may not be aware of this inspiring three-dimensional memorial to typography, many are familiar with its creator, Lou Dorfsman. The CBS cafeteria wall is as legendary as its visionary designer and art director. Conceived in the mid-1960s and ultimately completed in 1966, the expansive wall, spanning over 35-feet wide and 8-feet tall, is a national design treasure. In producing the wall Dorfsman enlisted support from life-long friend and design legend Herb Lubalin. Lubalin, along with Tom Carnase, masterfully crafted the typography for the aptly dubbed “Gastrotypographicalassemblage.”








