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Archive for March, 2008

Kelly MarCom Designers’ Work Chosen by AIGA Raleigh

Monday, March 10th, 2008

SANFORD, N.C. – Kelly MarCom, an integrated branding and advertising agency, today announed graphic designers Jessica Duensing and Jessica Padgett were selected as winners of the AIGA Raleigh chapter’s “re|THINK” poster competition. The competition asked designers to create a poster that inspires Carolinians to care about and protect the environment.

Duensing, in collaboration with Alex Liollio of The Catevo Group, designed “Afterlife.” The poster encourages reuse of paper by proclaiming, “This poster has an afterlife” and creatively showcases a multitude of ways the poster could be repurposed, such as a book cover or tote bag.

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One Laptop Per Child

Thursday, March 6th, 2008

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Pentagram has designed the identity and website for One Laptop per Child, the non-profit organization with the goal of providing laptop computers to all children in developing nations.

The identity is a hieroglyph, designed to be universally understood, that utilizes the icons of the OLPC laptop interface, also developed by Pentagram. The website design employs these symbols as the basis for navigation. Each icon leads to a corresponding section of information: the laptop to a section about hardware and software, the arrow to a section about participation, and so on. The site launched in English but is currently being translated into many languages.

Identity design by Michael Gericke and Dimitris Stefanidis; website design by Lisa Strausfeld, Christian Marc Schmidt, Nina Boesch and Takaaki Okada. Site development by Nurun.

The King Partnership Wins ADDY Awards for Real Estate Advertising

Thursday, March 6th, 2008

RALEIGH, N.C. — The King Partnership (TKP), a full-service marketing, advertising and public relations agency based in Raleigh, NC, won ADDY awards for the unique advertising concepts it developed to market Hue, a contemporary condominium project currently under construction in downtown Raleigh. The Agency won a Silver ADDY award in the Best Non-Traditional advertising category for an event it created to launch the avante-garde project as well as a Bronze award for a :30 Hue television commercial.

“We are pleased to be recognized for our efforts in marketing this very unique condominium project,” said George E. King, Jr. CEO of the King Partnership. “Developing a promotional campaign for such a contemporary, mixed-use development was a great opportunity for us to showcase our agency’s creative skills.”

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Give One XO Laptop, Get One

Thursday, March 6th, 2008

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The OLPC Get One Give One campaign website designed by Pentagram.

Through 31 December, One Laptop Per Child is offering a Give One Get One program in the United States and Canada. Donate a XO laptop to a child in a developing country and receive one for the child in your life. Originally a two-week campaign that began in mid-November, the extended Give One Get One offer is the first time the laptop has been made available to the general public.

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World Design Congress

Thursday, March 6th, 2008

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Kit Hinrichs and his team have designed the identity and website for CONNECTING ’07, the World Design Congress of industrial design, to be held in San Francisco in October 2007. The event is co-presented by the International Council of Societies of Industrial Design (ICSID) and the Industrial Designers Society of America (IDSA) and will mark the first time the biennial congress has convened in the U.S. since 1985.

Miami Art Central (MAC)

Thursday, March 6th, 2008

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Brian Jacobs and his team have designed the website for Miami Art Central, an alternative space with a focus on international contemporary art and culture and a full slate of programming that includes exhibitions, screenings, concerts, readings and lectures. The site has been built in Flash for seamless transitions between the wide-ranging content, and the team also developed an easy-to-use content management system for maintenance of the site and its concomitant mailing lists.

Project art direction by Brian Jacobs; design by Douglas McDonald and Charles Mastin.

‘Burma’ Takes to the Streets

Thursday, March 6th, 2008

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Harry Pearce’s Burma poster on the streets of New York.

Harry Pearce’s Burma poster has been adopted as a placard by activists in the recent international street protests against the current situation in the country.

The poster, designed in 2006 for an event organised by the New York-based charity Witness to raise awareness about human rights violations in Burma, has been appearing in news footage of the protests held in cities from Bangkok to New York.

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New Work: Ruby Tuesday

Thursday, March 6th, 2008

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Ruby Tuesday’s redesigned visual identity.

DJ Stout and his Austin design team have collaborated with Ruby Tuesday to create an entirely new visual identity for the international chain of over 900 bar and grill restaurants. The new logotype and identity system is part of the chain’s effort to upgrade its brand by creating a healthier and higher quality casual dining experience and has been applied across the board to menus, take-out bags, cups, napkins, uniforms, signage, architecture, advertising, website and even a race car.

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New Work: New York City Ballet

Wednesday, March 5th, 2008

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The new identity and graphics program for the New York City Ballet that launched this week.

Paula Scher has designed a new identity and promotional campaign for the New York City Ballet, one of the largest and most prominent dance companies in the world. The campaign, developed with Pentagram’s Lisa Kitschenberg and Luis Bravo of the NYCB, launches this week with the opening of the company’s winter season.

Founded in 1933 by Lincoln Kirstein and choreographer George Balanchine, the New York City Ballet’s approximately 100 dancers perform a repertoire of over 150 works choreographed by Balanchine, Jerome Robbins and current Ballet Master Peter Martins. The performances, which take place at the New York State Theater at Lincoln Center, are neo-classical, but less traditional than other companies, as the company fulfills its original mission to re-imagine the principals of classical dance. The company is credited with bringing modern dance to the American public and as a result, has played a significant role in the history of twentieth century performing arts, a precedent that informs the company’s mission today as it continues to be an influential cultural force.

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Burton Snowboards iDiom promo piece

Wednesday, March 5th, 2008


 

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03.04.08

Hiroshi Fujiwara’s collaboration with Burton Snowboards (which resulted in the creation of the iDiom line) is notable for its technical minimalism. Each season, the line is reinvented through a new color palette; when designing the 2008 promo piece, the in-house design team at Burton embraced Fujiwara’s restraint and his palette. The photography highlights the defining feature of each product and the color red is emphasized by a double hit of red spot color and a foil application.

Alex Lowe, art director; Adam Weiss, designer; Extant Studio, photographer.