Chado-Design.com

Mesa, Ariz. – Canyon Communications, a Mesa-based marketing communications firm recently moved into a new “enviro-ergonomic” office. This new space, located on the Southeast corner of Val Vista Drive and US 60 in Mesa, is designed with ergonomics, creativity and “green” building techniques in mind.

“As creative thinkers, we need an environment that is conducive to creativity,” said Nancy Landl, president, Canyon Communications. “We’ve consciously built a functional space with ergonomics and environmental considerations at the core of our design.”

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Singapore: OgilvyAction Sports & Entertainment’s General Manager, Ben Heyhoe Flint unveils the latest results from IVCast -the only database monitoring sponsorship throughout Asia- which shows an unprecedented rise in sponsorship activity in the region during 2007.

After the headline-grabbing 55% rise in 2006, the index shows an almost identical 54% rise year-on-year with net volumes of USD 643m (2006: USD 418m).

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To illustrate his theory that a Texan’s favorite pastime is bragging, Austin resident DJ Stout has created a “Texas Designer’s Map of the World” as a part of a promotion for Sappi Fine Paper. Based on the concept of a Texas Brag Map, the poster elucidates the worldview that everything is bigger and better in the Lone Star State. “It’s part of our Texas heritage and our collective sense of humor,” explains Stout. “My apologies to the other smaller, less interesting states on the map.”

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http://www.freitag.ch

Freitag — The Designer Bag With a Conscience

17.03.2008 It’s been 14 years since the bag made from recycled truck tarpaulins and seat belts was invented by the Freitag brothers. A decade ago, their designs caused a furor in Zurich and now that interest has traveled as far as Tokyo. This is the story of a company that is holding on to its Swiss roots while growing globally, but at a sustainable pace.

Two teenaged Japanese tourists sit in a Zurich restaurant over coffee, admiring each other’s latest textile acquisitions: a Freitag F13 bag, a Freitag wallet, a Freitag iPod case. It’s no surprise that tourists from around the world know about Freitag. In fact, its flagship store in Zurich figures prominently in lots of guidebooks. Not only the selection of unique bags lure customers in, but also the store itself, which is a 26-meter tower made of old shipping containers. But what is it really about Freitag that tempts tourists to add the Freitag store to their list of sights to visit, and then spend up to 200 Swiss francs on a bag made from old truck tarps? It’s a product with distinct values.
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Presented at the British Parking Awards 2008, the Marketing Award recognises the brand building and marketing achievements of the RingGo pay-by-phone service since its launch two years ago. The senior industry experts on the judging panel applauded the rigour with which the marketing identified and reflected customers’ interests.

The detail and thought behind the MAXX Design campaigns also played a key role in securing the award. MAXX developed the logo and branding for RingGo, and designs its car park signage, posters, advertisements, exhibition stands and other materials to support RingGo’s consumer marketing campaigns.

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-By Brian Morrissey

NEW YORK Careful readers of the The New York Times last November saw something unusual: a small bar code at the bottom of an ad for online jewelry retailer Blue Nile. Taking a picture of the code with their cell phones would have brought them to the mobile Web site for Blue Nile, where a coupon was being offered.

The ad was part of a test by Google to use mobile phones to reenergize traditional media with interactivity. While attention has focused on mobile ad networks, several marketers see an immediate opportunity for the cell phone to serve as a digital bridge that connects traditional media — particularly out-of-home and print placements — with the interactivity and measurability that’s made Internet advertising popular.

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The Loerie Awards 2008 opens for entries next week. Agencies from across Africa, the Middle-East and surrounding island states will have two months to put together their submissions.

“Loeries time is always a very exciting period for the industry because the awards are a great benchmark to assess the innovation, execution and the creativity around branding in the region,” says Loeries MD Andrew Human.
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LA-Based Marketing Shop to Develop New Brand Campaigns as Virgin Megastore Chain Focuses on Lifestyle Retail Strategy

LOS ANGELES, CA–(Marketwire – March 11, 2008) – Virgin Entertainment Group, North America, the world’s premier lifestyle entertainment retailer, is pleased to announce it has retained the services of Ashba Media as its new Creative Agency of Record for creative services for the North American chain of Virgin Megastores. The agency will be responsible for development of the company’s overall creative platform, as well as the design and execution of consumer marketing communications, including advertising, collateral and in-store graphics and signage. Ashba Media will initially be tasked with developing creative for Virgin’s monthly promotional campaigns as well as Virgin’s V.I.P. loyalty program.

Virgin Entertainment Group has also re-signed the Los Angeles-based public relations agency, SJ Communications for the 7th consecutive year, to continue to develop and manage all media relations for the brand.

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Written on February 11, 2008 – 11:34 am
Ernst-Jan Pfauth, editor in chief

The Next Web Blog is fascinated by the revolutionary technique of mobile barcoding, so we’ve written quite a lot about it. In December 2007, guest blogger Polle de Maagt predicted that ShotCodes would join the deadpool pretty soon, we’ve published an outline of the mobile barcoding market and wrote about a really stunning Apple/ Starbucks design mock-up that used mobile barcodes. It’s a hot topic and once again we have some interesting mobile barcoding news for you: Google is exploring the possibilities of Print Ads 2D Barcodes:

Google believes that technology can revolutionize traditional print advertising and make it even more useful for readers. This fits with our commitment to making advertising as useful as possible for the end user. (Google Adwords)

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Overcrowding and Heavy Traffic Cited as Major Concerns

BEIJING, March 10 /Xinhua-PRNewswire/ — With only two weeks remaining until the start of the 2008 Olympic Torch Relay and a little less than five months to go until the Opening Ceremony, a just-released online survey found enthusiasm and excitement among local Chinese is soaring for the upcoming Beijing 2008 Olympic Games, with pride in China as host of the Games and Chinese athletes potential for Olympic Gold driving much of this excitement.

The Project 2008 Poll, a joint initiative of the Ogilvy Group in China and Millward Brown ACSR, probed Chinese residents in locations along the Torch Relay route in China for their attitudes and opinions regarding the upcoming Olympic Games. Launched in early January, the study utilized Lightspeed Research, Millward Brown ACSR’s online China panel, which collected 2,687 responses from citizens aged 12-54 across 20 provinces as well as four major Chinese cities.

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